Public Criticisms Of J. C. Penney

Write a 350- to 700-word paper discussing the business entity that represents the best choice for businesses

James Cash Penney and two partners opened the Golden Rule dry-goods store in 1902 in Kemmerer, Wyoming. The following two years they opened another two stores in other parts of Wyoming. In 1907, Penney bought out his two partners and took on new ones. By that time Penney had 34 stores and had $2 million in sales. The firm was incorporated in 1913 as the J.C. Penney Company Corporation. The company moved headquarters to New York City the following year and in 1915 stores had opened in Mississippi and Wisconsin. In 1917 Penney became chairman of the board and had opened 175 stores and Earl Sams became president of the company.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

The essay also includes essays on how my organisation shall meet its objectives & goals, and the specific responsibilities of middle managers in enabling my organisation to

Critically evaluate the weaknesses/limitations/problems of the article. Is the work thorough? Fair? Clear? Convincing?

J.C. Penney’s used the linking strategy of having thousands of seemingly unrelated web sites that would link to the J.C. Penney website. Most of those links had really descriptive word choice, meaning if you wanted to look up furniture, casual dresses, phone cases, etc. they would all be linked to J.C. Penney’s. It was almost like someone had arranged for all of those sites to go to J.C. Penney’s website, and would help them out even more by making them be in the top five websites that pop up on google searches. They are ranked so high because when people look something up that J.C. Penney supplies or even has something close to it, their name will pop up because they have all those keywords connecting to their

The company started as a research and development firm, which performed its own basic research, obtained patents on promising technologies, and then either sold or licensed the technologies to other firms which marketed the products. In recent years,

Did you find any research articles on which you could perform a critique? Describe the type of article and add the reference to the article. (2 pts)

J.C. Penney has its fair share of strengths, weaknesses, opportunities, and threats. J.C. Penney has been struggling these past few years in order to sustain their business. As a result, they hired Ron Johnson as their CEO in 2012 in hopes of turning their business around. However, he caused more damage than good so J.C. Penney has been struggling to recover ever since. In order to fix Ron Johnson’s mistakes, they hired Mike Ullman to improve all aspects of their business through e-commerce and brick-and-mortar. J.C. Penney has a lot of obstacles to endure regarding their weaknesses and threats. However, their strengths and opportunities could possibly turn their business around and could land them success in the future.

When they were aware of the deception, they “failed to make appropriate revisions in those beliefs”(Kolbert 3). In the second section, however, Kolbert gives a few reasons

What are the main ideas and/or issues of the article as it relates to the chosen topic?

What is the business model? What industry are they in? How big are they (numbers of employees, number of locations, sales, market share, industry rankings, number and size of direct competitors)? How long have they been in business: is this a “traditional” or “new” organization? Are they publicly traded or privately owned? Who owns them? Describe the vision and mission statements, and organizational goals. Do these define the business? Are they appropriate, inappropriate? In the appendix, include information like recent financial results, ownership structures, board of directors’ names and backgrounds, market share information, etc.

3. Identify and explain the major factors in the social environment that create an atmosphere in which business criticism takes place and prospers. How are the factors related to one another? Has the revolution of rising expectations run its course? Or is it still a vital reality?

I should know about the Company Profile, Marketing Tactics, Key players, Competitiors, Contribution of the Employees and the Management system of the organization.

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