Public Information Is The Dissemination Of Materials And / Or Knowledge

Today, it is without a doubt that public communication is at the heart of our economy, our politics and our society. It is being used in different aspects of society - studios use it to advertise their films. Advocates use it to encourage social causes. The businessmen use it to furnish their image. Politicians use it, for them to get elected. It is a field constructed on various ideas and images, many information and persuasion, tactics and strategy. There is no product or policy that will ever succeed without a clever message that targets the right audience or people in innovative and creative ways. To communicate strategically is one of today’s ability to communicate and what our programs are all about. Therefore, public communications

The media’s job is to entertain, inform, and educate society on what is going on around the world. The media entertains society by reporting stories that amuse people. The educational function of the media is about allowing society to know their legal rights. The informational aspect of the media does not need to be explained; it is self-explanatory. Within the last three decades, the media’s role has changed dramatically. The media went from using telegraphs, post offices, newspapers, magazines, radio, and television to using cell phones and tablets. In the modern era, which is also sometimes referred to as the information age, global networking and global communication have shaped modern societies. The majority of

The press release would be considered informative and persuasive at the same time. Informative agenda is to

Public relations serve many positive functions, to radio and television announcements of school closings and community events, they make us aware of what is happening around us. This type of public relations is needed and benefits the public without personal hidden agendas. However, there is a darker side to public relations that seeks manipulate an unsuspecting audience for their own personal gain. It is this type of public relations that the film Toxic Sludge is Good for You is unraveling. Through use of every kind of media communication and technology, public relations firms have set out to convince people that what they are saying is good for us (Toxic Sludge is Good For You [video file] Access to Restricted Library Resources, n.d.).

Since people don’t come in contact with this field until they personally affect them, and lack the ability to verify its results, the deficiency in public awareness is another flaw the system and is unable to perform to its maximum capacity.

Propaganda is just as reverent today as it was during the 1930’s, persuasive techniques are regularly applied by politicians, journalists, advertisers, radio hosts, and others who are interested in persuading people to their side of the room. Propagandistic statements are used to achieve constructive societal advancements such as campaigning to reduce drunk driving, or used to succeed in political elections. Along with the advancement of the Internet, the outpouring of persuasive information has been greatly increased (Delwiche). For the first time in history the public can participate in uncensored discussions with their neighbors from around the world. The Internet phenomenon has two-part consequence attached. The development of fast and wide range information is an excellent advancement, but has driven society into network overload.

During the crisis, the primary concern of the organization is to influence the key public's attitudes favorably. The way the public perceive the information regarding the organization may profoundly affect their attitudes. According to this theory, the information will affect an individual’s attitude system based on its weight and valence. Valence reflects the perception of an individual of how bad or good the information is. On the other hand, weight is the function of reliability. Here, the focus is on the process and the way target audiences incorporate information and the way their attitudes are affected by it. Practically, the information integration theory needs health care institutions to consider both weight and valence when arranging for the information to be given to the public during the crisis. It is critical to contextualize the information and enlighten the members of the target audience the degree of the danger or risk presented by the risk to allow them (the target audience) to judge the impact of risk accurately (Goodman, 2012, p.

In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (“SQs of Media Outlets”). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick information, with a purely impartial view on the facts as they are known. However, this modern media system has not maintained an objective view, pushing opinionated and slanted reporting onto the population in order to create profit and gain customers. The exploitation of information media for personal gain has created a toxic and inaccurate present, constant in today’s society.

Gordon (2011) describes publics as potential or actual audiences connected to various messages. (Rawlins, 2006) furthers this statement by stating that publics “…can be employees, shareholders, political leaders, consumers, etc.” and “…are often segmented even further by demographics, geographics, or psychographics.” (p.133). Grunig and Repper (1992) expand on this saying publics are self formed and identify organisations for attention, essentially meaning publics are groups of people linked by a common interest or problem. PR practitioners according to (Gordon,

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

The mass media is a vehicle for delivering information and to entertain. But implications that the media do more harm than good concerning its practices and its effects on the public. The two main categories of mass media are print media and electronic media. Although they overlap in some areas, they differ mostly in the subject matter they cover and in their delivery methods. Research had been conducted in using both these forms to gauge the impact that each one has on the public. Print media tends to be more factual based whereas electronic media tend to focus more on visual aids to help relay the information. The public’s fear of crime has an impact on the public agenda of policy makers. Fear of crime not only affects individual but may

"Public relations is the management of communication between an organization and its publics." (Grunig & Hunt's, 1984)

Another strength of this course was the emphasis on integration of knowledge from different sources – from mainstream and social media, for example, following The Alamo Area Branch of NASW - Texas Chapter (2015) Facebook page, also facilitated my learning by placing local, state, and national news in the context of social work related ethical, political and policy issues. While doing research for our “Comparison of Communication” assignment, I gained deeper understanding of social media dynamics because the content and structure of the page are controlled by its administrators. For instance, I learned how the flow of communication on Facebook reflected the views and opinions of its administrators, since materials that are shared must have significant public impact and high

Another one-way model of PR is the public information model. Grunig and Hunt (1983) stresses that the public information model is all about having the appearance of journalism to increase credibility and authority of the message. and it has been found to be used mainly by government agencies, law enforcement agencies and military units all around the world (Simpson,2015). This model does not place stress on gathering feedbacks. Non-government organisations campaign against the permission given for Adani Coal mines in Queensland is a typical example of using the power of journalism and press releases to influence public opinion. Press releases and articles done by Sydney Morning Herald “YourVote: Great Barrier Reef should be prioritised over coal mining, survey shows” by Hasham (2016) and “Environmental groups slam Adani approvals as resources sector celebrates” by Atfield (2016) are classic examples of how PR can be used to influence people by providing it an appearance of journalism. PR strategists for the Greenpeace Australia and other environmental groups have successfully been able to influence targeted public with press releases. This public information model used to block Adani Coals from starting mines in QLD, is a perfect example as Grunig, Sriramesh & Lyra (2009) notes the major characterizers of public information model as being one sided communication where the strategists acts as a journalist to produce objective

Public relations practitioners in general or media relations practitioners in particular communicate information to journalists by using information subsidies which can be defined as ‘efforts of news sources to intentionally shape the news agenda by reducing journalists’ costs of gathering information’. Information subsidies such as press release, statements, speeches, conferences help the company to communicate information to the journalists as well as setting the news agenda. (Kelly,