Public Opinion Is the Most Significant Agency Influence Public Opinion

1. An opinion is a belief of a person of a group that is not true but seems valid to the person or group of people.

Media is everywhere. Television, newspaper, cell phones, movies, as well as numerous other sources. Today, just about everyone depends on information and communication to keep their lives moving through daily activities. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact. Mass media is relied on for the current news and facts about what is important and what we should be aware of. Media is considered a trustworthy source for news, information, education and entertainment. Though someone has to have thought behind an issue to write it.

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

The media is important for us the people to inform us about our government. In this paper I will show the relationship between the media and Congress. There are many forms of traditional media newspapers and magazines and TV news programs. Until recently people got most of their information and news from traditional sources. I would agree with scholars who argue that the media plays a major role as an agenda setter by focusing the public’s attention on a few issues. Public opinion is shaped in large part by people’s exposure to the media. There are two main areas of media agenda setting the first is reporting the news the second is telling us how to view the news.

Today’s mainstream media has a deep influence on numerous aspects of economical and social life, it provides information and data almost on everything that happens on our planet. Mainstream media became one of the most important and influential instruments in our society, as the news stories reach a large numbers of people in a short time. Different people are using mainstream media as a first source of information; humans need the information, which is why there is a great deal of trust on media. We follow the news because it is our duty as citizens to be informed; it gives us the facts that help us make the right decisions and also gives us something to talk about. The media has a great public responsibility in front of their audience;

Viewers rely on the media to inform them about what is going on in the world. Just like people, however the news industry has different biases. Which is why two different news channels will tell a different story on what is based on the same

The purpose of the polls in understanding public opinion is to give an ideal of the population’s view by doing random sampling without having to survey everyone. This would help political candidates to see the preference of the people, which in turns help them better strategize their campaign.The process in which people elect a person by the process of voting. The elected person is the representative of the people who voted for him/her. Further, he/she plays a measure role in forming the policies that are made for the welfare of the public.

American psychologist, Rollo May, once said, “the opposite of courage in our society is not cowardice, it is conformity.” This philosophy is supported by Solomon E.Asch’s in his article, “The Opinions and Social Pressure.” In the article, Asch conducts a series of experiments that centralize on the influences of social pressure and the extent to which an individual, when confronted by the differing opinions of a majority, will surrender their perceptions to others. Asch argues that although humans believe they’re independent in their decision-making, they tend to pay heed to the majority because they fear the scrutiny of others and being an outcast in the group.

Nobody can doubt that the role of mass media in the present-day life is extremely important for a society. Mass media aims not only to inform, educate, and entertain people, but also influences the way they see the world; it may change their views and, in general, mould public opinion. Except for newspaper reports, radio and TV broadcasts, with the help of the Internet people have an unlimited access to the most burning news and tons of important information, and as a result, they lose the possibility to evaluate the information flow critically. Despite the liberal activity of journalists, they are always dependent on political powers that are in control. Thus, there is a problem of news media bias helping to create necessary political spin in the society.

Public opinion is recognized for its power, although it is ever changing, hard to measure, harder to predict, and nearly impossible to control (Newman & Davis, 2016). Public opinion is the aggregate of individual attitudes or beliefs about certain issues or individuals, and it is the foundation of any democracy. Today, surveys of public opinion, or polls, are the most reliable indicators of what the public is thinking.

The media has grown and become more prevalent in the lives of everyday people, causing it to be a very large industry that looks to expand its audience and be profitable while doing so. Elections are very important to people and the easiest way to access the information regarding the candidates is through the media. “Agenda setting can thus be seen as another name for successfully performing the first function of framing: defining problems worthy of public and government attention.” (Entman, 2007). The media pushes their agenda regarding

In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. As long as the newspapers, internet, network television, etc, continued to be easily accessible to the public, the media will continue to have an influence in shaping its opinions. Factors such as agenda-setting, framing and priming help shape the public opinions. Agenda-setting is when the media focuses their attention on selected issues on which the public will form opinion on, whereas framing allows the media to select certain aspects about the problem and then

The article contributes to the ongoing scholarly debate regarding the formation of public opinion. In the communications literature, as well as the social sciences, scholars have argued that the public depend on the the elite and parties for information used to construct their own opinions. Other scholars have argued that events themselves shape public opinion, especially towards foreign policy issues such as the Iraq war. Within these scholars, there are those who support the reinforcement model which indicates that people select news events or stories that reinforce their existing attitudes. On the other hand, there are those scholars who argue that the public expose itself to events the contradict its own attitudes to update such attitudes, the surprising events model. This article utilizes the Iraq War as an example to test the empirical support of the above arguments using an experimental design.

Opinion: the particular statement or the corresponding opinion which is expressed by the opinion holder or the author.