Public Relation (Cadbury's 2009 palm oil issue))

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Content No. Title Page no. 1 Introduction 2 1.1 Vision, Mission, Policies, purpose 2 1.2 Organizational Structure 4 1.3 Current public relation issue 4 1.4 Objective of the campaign 5 2.1 Strategic alternatives to meet organization objectives 6-8 2.2 Strategic public relation alternatives 8-10 3. Consultation, Communication 10-12 4. Implement Public Relation Strategy 5. Budget 13 6 Evaluation 14 7 Conclusion 14 8 References 15 1.) Introduction: Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after…show more content…
Purpose: - The purpose of Cadbury is to produce fine chocolates with unique taste and texture, which are not beyond the price range of the average person. Organizational Structure:- Structure:- This is a diagram of the downward flow of communication in line organization. Organizational structure Cadburys type of organizational structure is hierarchical structure. Hierarchical structure is based on distinct chain of commands from Managing director to Clerical Support assistants (according to Cadbury). Decisions are made at the top and pass down. Such organizational are usually based on clearly defined procedures and roles. Cadbury organization is based on a democratic. Management style decisions are made as a result of a consultation process involving various members of the organization (Cadbury). Ideas would be discussed and thought through collectively. Within Cadbury organization we can find a Democratic structure, because Cadbury tends to be found in situation where it is felt to be important for all members of the organization to understand what they are doing, were decisions require individual initiative, and where member of staff need to work as a team How management style, Culture and Organizational structure interrelate Management style, culture and organizational structure

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