Public Relation (Cadbury's 2009 palm oil issue))

Open communication and ease of flow is essential to a business’s success. The organizational structure should be designed to ensure that interdepartmental and employees have easy and open lines of communication that are built into the structure. For instance the financial department may report to both the CFO and President of Sales, because both of these leaders depend on information and reports provided by the finance team.

Cadbury is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

Cadbury uses market penetration strategies to keep people aware of their brand. They do this all in their current market. They do this by selling more to existing customers, like selling their products in multi-packs. This means that the customers can buy their products in larger quantities and it will encourage them to do so as they can have more of the product instead of buying it individually. They also use product development strategies such as selling new products in an existing market.

The person, who created the Cadbury business, is John Cadbury in 1824. The business started as a shop in a fashionable place in Birmingham. It sold things such as tea and coffee, mustard and a new sideline - cocoa and drinking chocolate, which John Cadbury prepared himself using a mortar and pestle. In 1847 the Cadbury business became a partnership. This is because John Cadbury took his brother, which also made it a family business. The business was now known as The Cadbury Brothers. A factory in Birmingham was rented, to produce their products. In 1854 the company received its first Royal Warrant as 'manufacturers of cocoa and chocolate to Queen Victoria '. In 1856 John Cadbury 's son Richard joined the company, followed

The structure of the company also has an influence on the organization. Organizing the company by department allows the employees to build strong teams. It also allows the teams to support each other’s daily functions. The structure of the organization also effects number of personnel hired into the company. The structure also effects departmental and organizational hierarchy. The departmental organization within the company is also important as it helps to determine departmental collaboration as well as the role of each person in the department (www.smallbusiness.chron.com 2013).

Caddbory Chocolates, a company that launched the first store in Melbourne in 2007, is a premier chocolate maker, marketer and Retailer of specialty chocolates around world. By 2016 Caddbory Chocolates has about 22 stores in Melbourne and more than 100 to all over Australia. Their product mix the finest cocoa beans at prices that the customers believe that represent value and price.

for the oversight of delegating processes and expected outcomes. Without structure there is a potential for chaos to ensue, communication to be inhibited, thereby preventing goals from getting accomplished. Organizational structure is an important tool managers use to increase efficiency within the departments (Sullivan, 2013) and is an important line of communication for employees at the department level as well as throughout the organization. Every

Eventually, the globalization of cocoa beans brought an idea to the minds of two young men in the 1800s. According to an article “The Creation of a Company Culture: Cadburys” by Charles Dellheim, the start of Cadbury wasn’t even chocolate. Instead, John Cadbury, the founder of the company, traded tea and coffee in Birmingham which later grew to become a factory process. However, when his sons George and Richard Cadbury took over, the company was already dwindling and on the verge of collapse when they ingeniously changed the product from tea and coffee to cocoa and chocolate. They also changed the process of cocoa making and utilized the Dutch process to make the chocolate taste better and it resulted in a much higher quality chocolate (Dellheim, 17). Even from the very start, the Cadbury company might not have succeeded without globalization, as it was the Dutch process of chocolate-making that allowed the British firm to really take off in the mid-19th century, with its signature Dairy Milk bar released in 1905. The family-run business gradually expanded over the years throughout England and then built its first overseas factory in Australia in 1919. This was during the modern period when other brand names such as Coca-Cola, Remington, and Campbell started making themselves known on the global market

The employees of the company input their ideas to strategize of how the organization will be profitable and be successful.

Cadbury is the third biggest employer in dunedin at at the busiest times of the year has approximately 550 workers with 200 being seasonal. These house holds rely on cadburys for their income so they can go about their life which will include buy groceries which every once in a while will include a block of cadburys chocolate.

This factor can be critically evaluated. Whereas, Apple mainly relies on factors related to technological innovations and development, Cadbury's main focus is on the taste of the chocolate. Thus, Cadbury often faces challenging situations because consumers can deal with the exclusion of technological advancements to some extent but they never compromise in the case of the taste of food. But, most experts agree on the fact that these companies have hardly ever taken or implemented a wrong decision. This is the reason why Apple and Cadbury are the leaders in their respective segments.

(Organizational Structure, 2017)This form of organization structure has many positive attributes such as being more stable and less inclined to change and also it groups, peoples with similar knowledge and skills are grouped together There are also negative factors in functional structure organization such as the structure makes it harder to respond to the market quickly. While using this form of structured communication sometimes can become strained and the level of cooperation can be compromised. Another form of organizational structure is a customer service organization structure in which the customer service provides directions for the employees and the business. The overall customer service helps to support the whole business model. It just depends on the type of business and the size on how successful the customer service organization structure going to be. There are positive factors such to this form of organizational structure such as different employment levels, which leads to better pay grades and performance incentives. The organization also offers better employment opportunities to its employees. There are more organizational structures that center around employees such as a matrix structure in which employee’s relationships are set up in a grid and it is not required to report to hierarchy. There are also many

According to Bethel University, 2011, organizational structure is the organization’s design or set up for how it will function in order to meet its necessary goals and objectives. The structure of an organization may include a level of hierarchy for stakeholders, management staff, and front line employees. It is imperative that an organization has established its structure to ensure there are open lines of communication and well established guidelines for all involved. Communication is a very important piece to the organizational structure because it has the potential of directly affecting employee behavior and performance. Lack of effective communication processes can lead to financial losses for organizations.

The hierarchical structure comprises of a top level management and keeps getting segmented to different levels depending on the work that has to be done. The decision making is done by the topmost level management in the structure while the lower level work force follows the rules made by their seniors. The lower levels are grouped basing on their department of function such as marketing, sales, production etc., or they are divided as divisional teams

Cadbury was bought by Kraft in 2010 and is now a part of Mondelēz International, a US company. It will be fair to call it a messy deal and it left a bitter taste in many mouths. This takeover was clearly seen as an attempt to achieve the short- term gains of the shareholders and managers. Despite previous assurances the merger was followed by the closure of the Somerdale plant in Bristol leading to several hundred job losses. Kraft also moved the corporate Headquarter of Cadbury's to Switzerland, thus taking the tax money out of UK. This merger was seen as an act of bad faith and many suggested that takeovers like these which threatened British jobs and economy should be banned.