Public Relation - Hilton Hotels

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Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | |


Module: BUSM 3071
Student no: 10010616
Module Leader: Christian Schnee
Date: 19/11/2012

Hilton Worldwide is one of the world’s largest hotel companies, which operate more than 3,700 hotels around the globe. The company’s flagship brand, Hilton Hotels and Resorts, has more than 540 properties in 78 countries across six continents. The Company stands as the stylish, innovative leader in the full service segment. As a part of the company’s vision, to stay the leader in the hospitality industry, Hilton Hotels and Resorts is seeking to establish better communication between the company and its publics. Hotel public relations include
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Organizations use measures of reputation to improve their public messages and relationship building practices (Leuven and Mak). Hilton Hotels and Resorts have very good reputation not just because of luxurious brand but also because of Company’s culture. Firstly, company has strong management all around Hilton Hotels. Managers are with wide-ranging experience from focused-service hotels to luxury and large resort projects, for example, Senior Director for global brand PR at Hilton Hotels and Resorts, John Forrest Ales. His experience includes

strengthening the reputations of the world’s largest retailer and a governor recovering from the greatest natural disaster in U.S. history. In 2010 John Forrest Ales was named to PR Week’s “40 Under 40” list, which recognizes top talent in the public relations industry (Arkansas alumni association, 2012). He is professional who works to improve relationships between company’s employees and customers. Both frontline and management workers of Hilton Hotels are well-trained to deliver a perfect customer serving. Hilton Hotels tends to select employees with the right skills and knowledge. It is revealed that Hilton Hotels welcomes and prefers employees who have degrees from hospitality institutes in Switzerland. However, those with appropriate experiences are also welcomed. All workers of Hilton Hotels are required to attend
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