Public Relations : A Strategic Communication Process That Builds Mutually Beneficial Relationships Between Organizations And Their Stakeholders

Public Relations—a promotional strategy seeking to establish communication and linkage between the products and the brand community or reference group. Although, this is considered long-term in nature, it is important that the marketers and promoters communicate updates on their products to Jimmy Buffet community.

* Publics: Group that has an actual or potential interest in or impact on an organization’s ability to achiever its objectives (Financial publics, media publics, Government publics)

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

The organization heavily counts on volunteers to make its mission a reality. “Not only was it rewarding giving back but we also had the opportunity to learn about

Public relations is a management function, a PR professional uses public relations as a way to manage their relationship with different publics on behalf of an organization. For our team’s proposal on Chick-fil-A we are managing and focusing on improving Chick-fil-A’s relationship with vegans and vegetarians.

After becoming a member of the National Society for Leadership and Success, I participated in countless hours of volunteer work for my community. One particular event that I always attend is the Raid for Kids. This event is a community Halloween event that provides children with a safer alternative to trick or treating. The event occurs on the University campus during day light hours and is supervised by volunteers and organizers. Later on I joined Habitat for Humanity in Albany, Georgia. Last year we participated in neighborhood clean-up projects. Recently Albany, Georgia had a destructive tornado that wrecked havoc on the city. So after the storm we came together to offer our help to people who were less fortunate than we were. This service

“On the morning of September 24th, five students from Valley Regional High School set out to New Haven, Connecticut. They did this along with their teacher Mrs. Hambourg, the spearhead of the high school’s Interact club.The goal of this group of six was to help make a difference in lives of people who are less fortunate than themselves. The Interact club at Valley was established with the intent of getting student involved with the community. This great citizenship club builds character in students through offering multiple opportunities to get involved and help out other groups around the state. One such opportunity that was taken up by these particular students was Habitat for Humanity, a non-profit volunteer based group that builds houses across the nation for those in need.

Planning and directing this service project taught me to lead by example, delegate responsibility, and be a conscientious organizer preparing me for the demands required of a leader in today’s society. I plan to use this experience to continue to serve my community and nation. Service to me is not just another thing that I can add to my college application, but is a deeper commitment. Service forges an unbreakable bond between me and those I serve, and a bond that I cherish very

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

"Public relations is the management of communication between an organization and its publics." (Grunig & Hunt's, 1984)

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.