Public Relations : A Strategic Communication Process That Builds Mutually Beneficial Relationships Between Organizations And Their Stakeholders

2024 Words Mar 20th, 2016 9 Pages
Introduction
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Relationships” relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders.
“Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations, whereas “stakeholders” has connotations of publicly-traded companies.
Task 1
The Student Volunteer Army (SVA) is a student movement born from a Facebook page started following the Christchurch earthquakes. The network has no military affiliation and is focused on facilitating community action through youth engagement, preparing for disasters and service.[1] The clubs and volunteers are supported using tools provided by the Volunteer Army Foundation (VAF).
Mission
While the central task was the mass-deployment of volunteers to shovel liquefaction from properties, a strong focus was put on the well-being of residents; showing a presence in the streets, offering hot meals, clean water, and guidance to professional assistance. The SVA also supplied and managed operations for various organizations including multiple government departments, Civil Defence, and City Council. Our objective was to increase the efficiency in specific services, for example delivering chemical toilets and information pamphlets, laying sandbags, staffing data entry, and manning call centers
Vision
At…
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