Public Relations And Communication Plans Essay

Goals within my organisation look at where we would continue to strive towards. They are long term aims. They are stated in our professional development plan stating:-

Communicating effectively with our colleagues especially misunderstandings and especially work planning. Effective communication also makes healthy working relationships, and empower members to problem issues in a, and we unite manner. This will, in turn, create a more fun and less stressful work environment.

Agreeing objectives is essential for a team or individual to know what they are focusing on to avoid wasting resources and time. Knowing the How, What, When and Why of an assignment will mean being able to complete the task in a timely manner and correctly.

This can range from providing meeting itineraries to giving follow up emails that ties together all the information presented. Having tangible and well organized material can help others to work towards the same goals. I will work with my subordinates to formulate and achieve their personal goals.

Describe goals and objectives as they apply to business. pg 181-182; wk 6 lecture, pg 1

An objective is a three-fold subset of a goal, an articulation of the various elements that are necessary to achieve the goal. There are 11 specific elements that can identified for public relations objectives: goal rooted, public focused, impact oriented, research based, explicit, measurable, time definite, singular, challenging, attainable and

The objectives are the areas of emphasis within the business. Rather than specific statements with a specific goal, objectives state that the business plans to continue to do quality work in the following areas. These objectives or areas of emphasis need to be attained by discussion and review of the current activities as well as activities in which it would like to participate in the future.

Before communication take a place one needs to understand and should have a clear purpose of what to achieve

Groups talk about goals in different ways, using different words. Some groups have major and minor goals or meta- and micro-goals; others divide goals into mission, purpose or goal, and objectives, while other groups talk about aims and expectations. A group is strengthened to the extent it has clear goals and all members know what their roles are in helping to achieve them (Dimock and Kass, 2008, p.62-63). My placement is currently in the Mental Health field and as mental health workers we have groups that are organized to promote to mental health of all and to support the resilience and recovery of people experiencing mental illness.

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

2》 Other beer brands have occupied large market capacity, market share of Carlsberg and Budweiser far exceeds that of Tsingtao beer

It gives legal ground visible to competitors and customers. For the third importance of objectives, coordination; Objectives aligns the efforts of participants in the company towards the same goals. Douglas McGregor, a psychologist who served a short term as president of Antioch College & professor at MIT viewed that "In selling effective goals managers help members at all levels of the organization to understand how they can best active their own goals by directing their behavior towards the goals of the organization". Objectives not only set standards (benchmarks for success), but they also serve as motivators. Setting objectives, whether they be long or short term, they provide a standard for the company. In lack of better phrase, objectives "set the bar" for companies. So naturally, you are motivated to "clear the bar." Hence, objectives are motivators too. "According to Latham and Yuki goal specificity enables the workers to determine how to translate effort into successful performance by choosing an appropriate action plans." Plans: strategic, tactical, operational and contingency are the general types of plans. Strategic planning establishes long-term objectives and overall strategy or course of action by which a firm fulfill its mission. Tactical plans are short

Objectives are an organization 's performance targets—the results and outcomes management wants to achieve. They function as yardsticks for measuring how well the organization is doing.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.