Public Relations And Social Media

Many are unclear on the differences between public relations, advertisement, and marketing. They are very different and each has distinct characteristics that define their roles in the workforce. When public relations, marketing, and advertisement are used together they can be used to form a very successful plan if used to their full advantages.

This paper was prepared during the Spring Semester of 2016 for COMM 226-003 - Introduction to Public Relations.

This memo is to discuss commonalities and differences among two scholarly articles relating to the field of public relations, found in the Journal of Public Relations Society of America. The purpose is to inform those in the communication field, moreover; those with a concentration in public relations to the use of language, format, and target audience of presentation in current research studies. The following articles Corporate Social Responsibility and the Nonprofit Sector: Assessing the Thoughts and Practices Across Three Nonprofit Subsectors, written by Richard D. Waters, Ph.D. and Holly K. Ott, M.S. and Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship by Drew Wilson, MA and Dustin W. Supa, Ph.D, showcase the current practice in presentation that will be beneficial in this field.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Public relations (PR) is defined as ‘the way organisations, companies and individuals communicate with the public and media.’ (IPR, 2012) It is essential for an organisation to have a strong public relations team as they are the ones who helped the organisations to build relationships and mutual understanding, to create a positive image for the organisation and to communicate effectively to its public. The term ‘public’ used here refers to not just members of the public, but also involves internal and external stakeholders such as the organisation’s employee, shareholders, clients they are working with, government bodies etc. There are no exact rules on how an organisation should practice PR. However, organisations should view the excellence

Social media is destroying the way teens think, believe, socialize, and even their self-esteem. Teen depression has been increasing rapidly over the last 6 years and social media is the main cause of this. Depression among today’s teens are outrageous and most are even starting to commit suicide or self-harm daily. Being yourself is important and if they can’t be themselves than who exactly are they when they’re on these social media accounts. Suicide shouldn’t be a thought of anyone but really shouldn’t be one for a teen who has so much to look forward too. Depression is real but it going to come to end and I’ll find my own way to make it happen even if I must do it alone. Losing friends, family member, and even classmates over stupid things like someone not liking their picture is crazy. Embrace yourself who cares what those people behind a screen have to say.

This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg et al (1982) who offer five uses for the word strategy, there are plan, ploy, pattern, position and perspective. On the contrary, these five uses do not operate in isolation, but are intertwined to generate more benefits. Position is important

The role of public relations (PR) in a modern democratic society is a complicated matter with much discussion surrounding the topic. One difficulty with defining the role of Public relations in a modern democratic

While Marketing is more aimed towards pushing demand of a new product, Public Relations focuses on managing and sustaining the good reputation of the company to the public and media and Public relation agents are normally tasked with writing press releases, speak concerning and for their organisation at public forums and informing them of their organisation’s news, contacting media professionals, taking clippings from print publications, writing in-house magazines and newsletters and keeping records of when their organisation is mentioned in the press. They also act as a representative in public when their organisation needs to give a statement or comment to get their employers or

The Public Relations Institute of New Zealand (PRINZ) defines public relations (PR) as the mutual understanding between organisations and their target audiences. (PRINZ, 2014). The definition will be broken down and explained by using systems, relationships and management, and the excellence theories. These theories will be accompanied by an example of PR in a New Zealand organisation, to explain the relevant models involved with PR in the real world.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

The excellence theory of public relations shows how creating relationships with the public increases the effectiveness of the organisation (Grunig, 1992) . This relates to the end of the PRINZ definition “mutual understanding between an organisation and its target audiences”. An example of where this can be seen through excellence theory is with the development of Red Bull’s social media campaign. The two way symmetrical model of communication which aims to achieve mutual understanding, back and forth interaction between an organisation and its publics was used here (Grunig, 1992) . Social media such as Facebook, Twitter, Youtube and Instagram were used in 2010 for public relations. With over 28 million likes gained on Facebook, 600,000 followers on twitter starting hashtags such as #FlyingFriday, over 400,000 subscribers on Youtube and 200,000 followers on Instagram. This use of social media resulted in not only Red Bull becoming shareable but also being able to achieve two way interaction actively between them and their publics. Furthermore Red Bull’s publics are able to contribute to the

This essay will deconstruct and critically assess the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations. PRINZ defines public relations as: “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences” To deconstruct the definition of public relations this essay must define and explain the key concepts, referring to theory and scholarly material. This essay will refer to the excellence theory, systems theory and relationship management theory. This essay will use real-life, contemporary New Zealand examples when applicable to explain relevant concepts, models and theories.

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.