Public Relations And Understand The All Encompassing Impact Pr Has On Our Daily Lives

1990 Words8 Pages
To discuss the significance of Public Relations and understand the all-encompassing impact PR has on our daily lives, one must first learn the meaning and the history surrounding the field. The term Public Relations and the commonly held notion surrounding this area of communication manifested themselves in the twentieth century. Today the field of Public Relations is concerned with managing the public image of commercial businesses and corporations, high-profile people such as celebrities and public figures, and non-profit organizations. As defined by General Electric’s head of communications Mike Mare “Public relations involves professions working in public message shaping for the functions of communication, community relations, crisis…show more content…
It was Bernays who introduced the term “Public Relations” into the common lexicon as a cover for the word that the field was called at the time…propaganda. Propaganda defined as “a form of communication aimed towards influencing the attitude of a population towards some cause or position” has been in use for thousands of years. Whether it was used by kings or religious leaders, propaganda has been put into effect to control and subvert the masses over which they ruled over. Following WW2 and Hitler’s brutal and effective use of propaganda the word took on a nefarious connotation spurring Bernays to coin Public Relations. Throughout time leaders have used various methods of persuasion to enforce their image of power over their constituents. Whether it was through edifices, stele, or spoken decrees, communication was used as a tool to induce people to act in accordance with their goals and desires. During the Renaissance the field of public relations started to take form with Machiavelli and his political treatise The Prince. Many of the Public Relations strategies commonly used today started to be used during the 17th and 18th centuries in the 13 colonies during the colonial era. The American Revolution in particular saw the use of print media as a channel to communicate propaganda. Benjamin Franklin used his newspaper as a means to spread revolutionary and pro-democracy
Get Access