Public Relations And Understand The All Encompassing Impact Pr Has On Our Daily Lives

Propaganda is known as the method of communication that is proposed to shape the viewpoint of a society to a particular source that profits an individual or a group. It also includes information that is intentionally spread, as well as the distribution of information, that is used to influence a community’s views on someone or something. Propaganda is used as a tool of influence, and it is also a pervasive factor in our modern day social and political organizations. The term propaganda originally started in 1622 when Pope Gregory XV established the Sacred Congregation for Propagating the Faith.at this time propaganda was used to set a certain range of ideas. Rulers throughout history, including Alexander the Great, Tutankhamun, and Julius Caesar,

Heather Brooke once said, “Public relations is at best promotion or manipulation, at worst evasion and outright deception. What it is never about is a free flow of information.” Describing the endeavor desire for power can appear to be genuine flawlessness, however one ought to be watchful what they wish for, in light of the fact that that power may be precisely what causes their ruin. William Shakespeare's account of a man named Macbeth vividly explains the force of manipulating power within relationships.\r\nMacbeth’s destructive choices propelled the action forward because he was strongly influenced by the manipulations of others around him causing self-destruction. William Shakespeare’s patronizing play,

Harlow (1976) defines public relations (PR) practice as “the distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance and cooperation between an organisation and its publics”. PR plays an important role in organisations because they are representing a broader group of activities, even encompassing all communication activities of an organisation (Lee, 2011). To put in a laymen term, public relations practitioners (PR) work to build long-term relationships among individuals and institutions through planned promotions of goods, services, and images of a company to create a good will for a person, place, and event and also to helps management to be informed and responsive to public opinion to further improve the organisation.

Edward Bernays used his book Propaganda to show the public how propaganda used with public relations and politics can manipulate ideas and opinions. Not only was propaganda used strategically to get the public interested in presidential candidates or businesses, it was also used to change people’s opinions so they agree with a particular message. The 1920’s showed a boom in propaganda and how it was used changed because of the growth of business and political campaigns.

Grunig, Sriramesh & Lyra (2009) explains press agentry model of public relations as the most commonly used and earliest form of public relations, in

This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg et al (1982) who offer five uses for the word strategy, there are plan, ploy, pattern, position and perspective. On the contrary, these five uses do not operate in isolation, but are intertwined to generate more benefits. Position is important

The perceived ‘cantankerous’ relationship that characterises the exchanges between public relations professionals and media practitioners has been rife since the birth of public relations. The pair are, in its simplest term ‘frenemies’, they do work together, albeit covertly, and are usually hesitant to admit (on the media side) their cooperation. However, there is no absolute trust held between the two for there is a shifting power of control and influence that continually changes, which Fletcher (as cited in Hobsbawn, 2010, p. 64) believes is due to the market value of the particular product that public relations is representing. Media practitioners are often called the ‘watchdogs’ of society, their history of holding the rulers of society accountable and maintaining democracy is a view that is still maintained today. They are, however, in the eyes of public relations practitioners the ‘gate-keeper’, whereby they decide what is accessible to the public, conversely this power has somewhat diminished due to the rise of the internet. Comparatively, public relations practitioners are viewed by the media as “spin doctors” who threaten legitimate news content and act as “...the servants of vested interests who deny the people their right to know...”(Greenslade, 2005, as cited in White & Hobsbawm, 2007, p.284). In discussing the symbiotic relationship that is held between the two with the essay being written from the perspective of a public relations student, it is

ABSTRACT This article establishes the case for public relations as a critical component of an

1) Mostly, because a rising number of public relations experts and authorities especially has ascend to reflect that the important objective of public relations is to construct and then improve on-going or durable affairs with an organization’s noteworthy publics. The inevitability for revisions, such as this discrete, that a number the discernments recognized publics has of their associations with organizations. This quantifiable indication can be used by frontrunners to aid manage companies and prove the value of public relations. Tools and measures for analyzing and appraising the equitably immediate outputs and results of accurate public relations programs, events, and campaigns have endured for entirely a quantity of times. Nevertheless, confident pending immediately, calculating the victory or flop of enduring relationships curtailing, in part after public relations struggles, need not initiated.

Public relations is one of the most important tools marketers have to help them foster goodwill about a company or product. Not only can public relations be used to promote goodwill, it can also serve as the main defensive tool against a scandal or company issue. With consumers more connected to news through social media channels than ever before, public relations has taken on a new importance for companies who want to isolate themselves from as much bad press as possible. Companies who fail at public relations, on any level, leave themselves open to numerous issues that will have negative impacts on their sales, performance and customer perception.

During the world wars, there was a plethora of propaganda that was issued by the Germany, the United Kingdom and the United States which rallied for domestic support and to repel away enemies which led to more efforts on publicity which triggered the emergence of public relations in the commercial sector. In the United States, there are those who opine that public relations in the country was started by Edward Bernays and Ivy Lee who spread it in the country before spreading to other countries. There are in fact those who credit the Americans with the spread of PR to Europe through the Marshall plan that was formed after the creation of the subsidiaries in Europe.

Caesar planted the seed for the idea of public relations, but the surfacing for modern public relations can be found within the Catholic Church. Also noted by Media Now, the Catholic Church is known for the origination of propaganda. In the 17th Century, the church set up its Congregatio de Propaganda Fide, the “congregation for propagating faith.” This congregation recognized that their needed to be a third party to help facilitate the communication between the government and people. This eventually created the means for public opinion, linking the 17th Century ideal of public relations to our present day.

The concept of public relations varies amongst scholars with different perspectives, and it certainly has evolved since the beginning of the practice. Public relations on its pragmatic definition is referred in this entry as the exchange of ideas (dialogue) in order to facilitate change (L’Etang 2008), and that its main objective should be to build strategic relationships with the publics and persons of interests for a particular organization (Grunig, 1992a). A few concepts arise when speaking about public relations practice; sometimes they have a negative connotation in their meaning. In this paper, we will refer to the concepts of persuasion, as the process of convincing an audience to believe; power, as a strength or ability to act

PRINZ - the Public Relations Institute of New Zealand - defines Public Relations (PR) as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences.” In this essay I will critically assess PRINZ’s definition of PR through deconstructing the definitions into sections in relation to relevant PR theory such as the excellence theory, relationship management and the systems theory. The major part of the PRINZ quote that all these theories address is the function that public relations teams should have in the building and maintenance of relationships between organisations and their publics, stakeholders and target audiences. As well as this I will further explore the effectiveness of PRINZ’s definition and these theories through case studies of public relations tactics within New Zealand companies such as Fonterra, Westpac and BNZ.

Public relations is a 100-year-old discipline, yet it is still hard for many people to define. Even public relations practitioners will hesitate when asked to give it a definition. Public relations involves so many different things. One practitioner’s job might be to write a newsletter to a company’s employees. Another’s job might be to contact media outlets to get their company’s event covered. Public relations is difficult to define because of its evolution through history and lack of consensus throughout the field. Throughout its history, public relations has taken many forms and evolved from the pageantry of PT Barnum to the complex communication discipline it is today.