Public Relations Campaigns And Research

: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.

If a person where to go out on the street and ask people that they see to describe the traits that they associate with masculinity, they would likely hear terms such as strength, bravery, or any number of other power-related words; moreover, it is for this reason that sayings such as “be a man” are synonymous with taking control of a situation of facing what a person is afraid of. These concept are not, at first glance, directly dangerous to society, but, when studied more closely, these mainstream ideas of masculinity present themselves to be quite problematic due to the fact that they rely on negative aggressive actions in addition to subverting other groups of people in order to be a true masculine man. To clarify, hegemonic masculinity

Public relations practitioners have to cautioned because the demographics of the United States is not monolithic, instead it is very diverse and complex in aspects as geography, history, economics, ethnicity, generational, socio-economic status. The PR practitioners must understand and act base on those aspects to positive approach the audience. Otherwise, the communication with the audience will be not effective and the channel use may be not the adequate for the specific

I too have witnessed, the stress put on success, looks and popularity that drive our society. Everywhere you look the enormous value being put on image everyday in the world of business can be seen. Sad but true, that many employers hire first off based on what that candidate looks like as they walk up to the interview room. Image without substance; what ever happened to what that individuals brain was capable of and not how pretty they are. Almost every large corporation has a department for “public relations”. This field is important as it ensures and maintains an appropriate public image for businesses. It is important for marketing as people place so much emphasis on preferred image.

Margaret Gallagher, a researcher specializing in gender and the media and the author of, “Women, Media And Democratic Society: In Pursuit Of Rights And Freedoms” once said, “in the name of freedom of speech, the media claim the right to represent women as they wish.” In society today women have degrees, doctorates, own businesses and even run entire countries yet they are still underrepresented in one of the largest and most well known industries: the media, including news, magazines, TV, radio programs and so fourth. Although women are representing entire countries there is only a very small portion managing high senior positions in media corporations. Media has been known to portray women as beauty and not brains they are seen in magazines as merely objects and in news reports as just a pretty face. It is time that women who are qualified get the chance to take control of media and start representing men and women as equals by giving both genders the same opportunities in front of the camera as well as equal opportunities to reach senior positions in media networks.

The article “The Most Powerful Women in Advertising” highlights the introduction of women in advertising. Women make up a small percentage of advertising managers; however, they don’t match their male peers in the managerial ranks. Based on table one, the number of women as advertising and promotions managers has increased steadily. From 1983-2015, women in this occupation rose from 21.8%-56.5%. The most obvious answer for the increase is that with technology rapidly expanding, women as a target market have increased. Another assumption for this increase is the fact that women account for a high percentage of shoppers in households and women are better at speaking to each other. Even in race and ethnicity, the percentages have increased. The conclusion that I have drawn from table one is there is a demand for women, African Americans, Asians and Hispanics as Advertising and promotions managers.

Although I do not have specific experience as a public relations practitioner, my credibility comes from PR courses and extensive amounts of research into the position. Because of this, I have created a list of potential responsibilities that a PR practitioner will have if they were to be employed at J. Gregory Salon. This list comes from a survey conducted in 2010 by the Institute for Public Relations in predicting what the top duties for PR managers in 2015 would be. (Watson & Sreedharan. 2010)

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

[Client] is expanding from marketing into public relations (PR) services. The initial scope for [Client] PR included public sector, non-profit, consumer brands, healthcare, technology, commercial, and industrial clients. While [Client] has long-term potential to serve diverse audiences, the persona project kick-off meeting narrowed this scope to healthcare/medical, technology, professional services, and non-profit. This narrowed scope is indicated by five boundaries in Figure 1.These boundaries represent a clear direction to conduct persona research for ideal clients. This is a suitable niche for persona research because the boundaries align with underlying PR strategy, intersect with team capabilities, and conform to local markets. While ideal

Having worked in retail for nearly three years has contributed to the development of many transferable skills that would assist me in becoming a communications and public relations practitioner. As a sales representative of the multi-national clothing retailer, Justice, it is my responsibility to not only drive sales, but to ensure the customers return. An organization’s success is dependent on the public’s perception of their product, employees, and values as a whole. I contribute to the company’s positive image by providing a safe, engaging, and friendly atmosphere for both children and parents. Overall, my background in customer service and communications has encouraged me to pursue a career in the realm of public relations. I am majoring

Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing

Advertising is a crucial piece of any business since it is the most direct correspondence between the firm and the general population. For a business to appreciate long haul achievement, it needs to be able to advance and adjust with the always showing signs of change patterns of people in general keeping in mind the end goal to comprehend the requirements and worries of the overall population. Creator and business person Deirdre K. Breakenridge (2008) states in her book 'PR 2.0 New Media, New Tools, New Audiences ' that "It 's basic for PR experts to peruse, be learned, and remain to a high degree knowledgeable about the business sectors their brands attempt to achieve." The twentieth century

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.