Public Relations In Alibaba

I do not know much about public relations (PR), but if I can attempt to put it in a single definition it would be the communication or process in connecting to the mass media. The mass media is any consumer, voter or supporter of that particular company or person. When I envision what a person might do in a career in public relations I immediately think of Olivia Pope from ABC’s popular show Scandal. Public relations is involved with creating press releases, curating charities and essentially anything that will helps improve that business’ brand or that party’s’ image significantly. Unlike a management position, public relations comes in and consults during a crisis or scandal that affects the public and leaves when the situation is resolved.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Public relations has changed drastically since the early 20th century. In its earliest forms it was more focussed on the idea of publicity and advertisement. However, more recently it has been seen as a way to engage and build relationships between an organization and it’s publics. Public relations deals with promotional activities that foster a positive public image of a company or organization.

o Public relations is the practice of managing the spread of information between an organisation (eg a company) and the public. For example; print, online and reputation management campaigns.

Public opinion is not just a belief, but rather an expression of a view that is central to a functioning democracy. In 1965 Krugman stated that advertising doesn’t change attitudes, it simply changes the perception of what should matter when buying. Whether what that citizen is buying is a certain brand of coffee or the idea of going to war, communication is the cornerstone for how our society functions as a whole. Public relations is not just for products and companies, it shapes ideas and movements. With an increasing global market and issues the need for public relations has and will continue to grow.

SB: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics

In order to truly comprehend the role of PR in the fashion industry it is essential for us to first have a deep understanding of what Public Relations actually means and how it is applied to modern society. As mentioned before, relationships are not automatic or effortless, they have to be planned and sustained. Public Relations is a function that helps establish and maintain mutual lines of communication, understating, acceptance and cooperation between an organisation and its public.” (Harlow, 1976). This is done through different management strategies such as media control, press releases, promotion, and

It is described as the direction, as well as the scope of a firm over the long-term. It gives a firm advantage through configuring resources in a challenging environment in a bid to meet market demands and fulfill the expectations of the shareholders. A central description of strategy has been accepted and given in five definitions. These include strategy as position, ploy, system, pattern, and perspective. The bottom line of all these definitions is that they aim at attaining some future goals. The goal of every organization is to survive competition and become successful in the market. Consequently, firms have public relations departments to ensure their goals are realised. The public relations is mostly concerned with improving interactions through improved communication. PR achieves this by employing different perspectives such as rhetorical and system aspects. Rhetorical theory concerns the use of human symbol, whereas the system perspective is concerned with the relationship between the environment and organization wherein public relations helps in coordinating the two to ensure survival. The application cannot be done without tactics to ensure efficiency. This is where public relations and strategy come out clearly. In the case study, the rhetoric framing theory has been applied largely. Rhetorical scholars have

Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities-to enhance an organization's image.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Marketers put in effort in advertising the release of the new product while the public relations’ concern on the relationship between the customer and company get connected and interactive through this event. Both of the effort done in the communication process is aiming to publicize the company and brand hence shaping a healthy image and bonding with the customers. Therefore, the similarity of marketing and public relation is that the underlying objective is to assist the organization to build a positive image as well as generate sales in order to get long-term relationship with the stakeholders.

It is essential for the company to be familiar with to what extent the variables such as communication tools and promote the image of The Iskandarian that playing important roles to be used for The Iskandarian. How communication tools playing a roles of public relation? Is there positive relationship between promote the image of The Iskandarian and public relation? With the forces of so many competing publishing company in Malaysia, this research have to find out what are the important roles of public relations for The

Governmental public relations have been inspired by Grunig’s models of PR and, particularly, by the concept of symmetrical communication between organizations and publics (Gregory, 2006; Fisher & Horsley, 2007), a concept which, with its relationships with the notion of excellence (Grunig & Hunt, 1984; J.E. Grunig & L. Grunig, 1992; Grunig, 2001), has constituted the major framework that has guided public relations scholarship for the past 30 years (Botan & Hazleton, 2006). Mutual benefit, mutual understanding, win-win mixed motivated communication, are concepts used to denominate purposes of organizational public relations.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.