Public Relations In The Promotional Strategy Of Levi Strauss & Co.

All the activities and strategies involved in getting the desired clothing and fashion industry marketing messages to the intended target markets are possible through communications. The global clothing industry has been handling a tough consumer market following the presence of established and competitive fashion rivalry (Smith and Taylor 2004, p. 7). Harvey Nichols has tried to cope with the changing consumer tides through introducing efficient marketing strategies to draw the attention of its consumers.

The American Eagle Outfitters is known as an American clothing and accessories retailer created by the bothers Jerry and Mark Silverman. This retail apparel, manufactures and markets a wide variety of clothes, intimates, and accessories that permits the company to be recognized as a diversified brand interested in expanding its target market. The heart of the company is recognized for the innovative fabrication of its jeans. With the recent creation of the #ICAN, the brand is letting its customers know how important is to know for the firm what the client do and feel when using its products, in this case how comfortable they feel when wearing AEO’s jeans. The company cares about the design of its jeans for both women and men while offering

With other companies starting to encroach upon the Jeans market share, Levi’s decided to introduce a new product. With the goal to gain profits, Levi’s pursued diversification with the new product. This product was formal clothing for men.

Jeans were made in in the 1850s. The place they were made was in New York. Yet, Strauss, the creator was not pleased with the money he was getting so he moved to California because he wanted to get some of the California Gold Rush. With him knowing Jeans were made for work he tried to get miners to get new jeans to mining. Not only was that a great choice, but it did better than he expected as he was not only changing his generation then, but now he changed my generation. He never thought that he would have gotten such success just from moving his creation to a place that people found that jeans were perfect for mining. If he would know how much he did for the fashion in American clothing he would be proud. Mainly because it is the number one

Context: TFC has been growing quickly within the fashion network industry for past decade (1996-2006). However, emergence of stiff competition in its field has resulted in TFC to rethink its strategy. Therefore, an appropriate marketing strategy needs to be selected in order to maintain TFC’s position in addition to boosting its viewership ratings and revenues.

The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position within the market and any outlying challenges the brand has navigated through.

The Gold Rush created many opportunities for up and coming entrepreneurs such as Levi Strauss, Henry Wells and William Fargo, as well as John Studebaker. Levi Strauss invented the blue jeans for the miners and the working class, which became loved by all. Levi Strauss went to San Francisco in 1853 to take advantage of the giant sales opportunity in California (PBS.com). Once in San Francisco, Levi opened up a store and began to sell merchandise. John Davis, a Nevada tailor, approached Levi Strauss and wanted to create a partnership for his heavy duty cotton work pants (PBS.com). The jeans became a huge success with miners, cowboys, and the working class. “By the end of 1873, thousands of San Franciscans were wearing Strauss and Davis's pants”

Just as J. Crew has begun to target lower price point markets, it has begun to also target higher price point markets. J. Crew’s “Collections” and “Wedding” lines use finer materials and more intricate designs in their pieces, but are sold at more expensive prices. Lastly, the company’s sub-brand “Madewell” focuses on American-made denim and casual styles that aim to attract teenage to middle-aged women. J. Crew immense growth throughout its years has come as result of its ability to diversify its brand into many different

For decades, J. Crew has been a staple of middle-class America’s wardrobe. The company targets upper-middle class customers, selling Ralph Lauren-like designs at a lower price point. However, in recent years, the company, in addition to numerous other middle-tier American retailers, has struggled to find it’s niche in an industry often focused on the extremes. J. Crew’s executive and marketing teams have implemented new strategies to regain market share.

Consumers get bored, curious, and have a need for self-assurance. These are important factors as to why fashion is always in a continual change. There are very few apparel items that endure time and these particular items are considered classics. For men’s apparel, khakis and button-ups will forever be definitive in the apparel industry. In the South, they took these classic styles for men’s wear and added extra color to create a bold statement.

Nordstrom is a sophisticated departmental store that offers a pleasant shopping experience to all who step on its floor. Nordstrom’s target markets comprise women, men, girls, and kids of the upper and higher-middle section of the society. Nordstrom gives a lot to their consumers in both goods and service. When asked, clientele say they expect goods that are fashionable, long lasting, and

When Strauss arrived in San Francisco he was sent to specifically sell his brothers inventory in the west coast. As his business grew, he was contacted by Jacob Davis. Davis, a tailor in Nevada, had bought cloth from Strauss for his own business and developed a special way to make more durable pants. Davis used metal rivets on the pockets and on the front fly seam to help the pants resist wear and tear. Since Davis lacked the money required to make patent for his invention he resorted to asking his fabric supplier(Levi Strauss) to pay for the patent. They worked together to create a patent for the “waist overalls” as they called it. Strauss agreed, and on May 20. 1873, US Patent No. 139,121 for “Improvements in fastening pocket openings” was issued in the name of Jacob W. Davis and Levi Strauss and Company. This later turned into the brand of jeans that many still wear today. As his business grew, he continued to be generous to those in need, providing the funds for 28 scholarships at the University of California in 1897.Since Strauss never married nor had kids he slowly started to give an increasing amount of equity of his business to his nephew Jacob Stern. When he had died Jacob Stern (his nephew) took the role as president of the company. Currently his business worth 4.67

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

Levi’s is a brand recognizable in the whole wide world. There is no person who wouldn’t be able to associate correctly the Name with the product. LS&Co has managed to create something timeless, just like their classical 501 blue jeans.

The major source of promotion of Levi’s is done by creating public relations. The sales promotion of LEVIS targets the end consumers. Since the Levi’s JEANS are in growth stage in India, therefore, the promotional Strategy is based on persuading of prospective buyers.