Public Relations Industry: Nikki Barjon

The focus of her presentation is to inform us on how in society we focus on things that aren't important and how we downplay events that are significant throughout the world. Her delivery is professional when she gives her speech, she speaks at slow rate, and her tone is given in a manner that is informal. Exemplifying that she means business, her posture comes

• Linda shared her experiences with brand identity at Pepperidge Farm. She explained she used a brand development model which included objective, insight, spark, results.

The following will bring a glimpse into my personal branding journey. It is more information than the average student, but what is age today in respects to a college student? This will include an indirect and direct view in how the brands were introduced, in my lifetime and how it carried into a new generation.

For this assignment I had the opportunity to speak with Adam Weissman. I met Adam through a family member. Adam has been working in the public relations field since he graduated from Marist college in 2000. After Adam graduated from college he went to work in what would eventually be ten different public relation agencies mostly performing as an Account Supervisor. Currently, Adam is working as an Account supervisor in the Media Relations department at Max Borges Agency.

Personal branding is a concept that is geared for all people.  It is not just for famous people. Suze Orman started off like a normal person, but now she carries a strong name brand.  A simple person who wants to be successful and start branding their name.  Years later, they  may become a normal brand name in someone household.   The high increase in online searches and social media platform, personal branding, is relevant. According to Cohen (2014), personal branding is a necessity and marketers need to learn to understand branding.   Cohen (2014) stated personal branding  is required to establishing a good reputation with the consumers, with a good reputation that will be credibility, and personal branding is about enhancing longevity.   This paper will discuss what is needed in personal branding to be successful and why personal branding is important.

Applause echoes through the high-rise lounge as my heels click across the tiled floor to Mrs. Newsome. As I turn to face my small audience of powerful, beautiful black female philanthropists, a wave of humility and gratitude washes over me. “Thank you, Mrs. Newsome, for that wonderful welcome. And thank you, Sisters’ Circle members, for inviting me to speak today. I‘d like to share with you all what Awesome Ambitions is and what your generous $18,000 grant will do for us.” I’d never seen myself as a public speaker before. Often, I was too timid to even strike up a conversation with a peer. Speaking to a crowd seemed out of the question. But through Awesome Ambitions I have the opportunity to develop confidence as a speaker. I’ve already grown through different instances.

Amanda Bishop started at Fairfield University as a Communication major; however, she transferred to Marist to continue her studies in the Communication field with a concentration in Advertising and Public Relations. Amanda is currently a junior at Marist College getting ready for her internship in the summer with a production company called Station Film where, she will observe on set productions up close and personal. With Amanda’s interests in being creative and innovative, she realized Station Film would be a perfect fit because of the companies uniqueness. Amanda belongs to the American Advertising Federation where she spent the day at Google as a quirky “googler” as they call themselves. At Google she learned techniques that creatives use

You are the CEO of ME, Inc. We know that the most important thing you will ever sell is yourself. Your personal brand is how the professional and personal world sees you. This assignment will help you begin to develop your personal brand. Keep in mind that developing your brand takes time. This is only the first step.

Sylvia Getman, former Chief Executive Officer at The Aroostook Medical Center, is a fantastic public speaker and a person worth emulating. There are many positive attributes that make Sylvia a great speaker. She is a great story teller with a talent for personalizing the material in a way that unites her with the audience. “The most crucial part of a presentation is the introduction” (Haynes, 2016, p. 119). Recently, when presenting at a local hospital, Sylvia began by sharing a childhood memory of vacationing to Maine with her family.

Video: 40 minutes Video on an idea of Naomi Klein, No Logo- Brands, Globalisation and Resistance (2003), directed by Sut Jhally.

Ed Boden is an event planner at the Westin Galleria working close to the food and beverage department. Ed gave helpful advice on how to represent yourself to your clients to show how competent you are for the job. One important thing he emphasized on was to be confident in yourself when speaking to the clients. He gave us an example on the two different ways to approach people, one with intimidation and the other with assertiveness. These examples showed the impact people can make to their audience by how they carry themselves. I personally found this helpful because I feel that I lack confidence when I speak to people and him pointing that out made me realized I need to work on that.

The second tip was ‘Avoid Equating Public Speaking to Your Self-Worth.’ Basically, if you’re a successful professional who’s worked hard for where they are in life right now, you

Also, understanding other people’s perception of you speaks high volumes of your personal brand and can help make you a successful leader. “View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve” (Llopis, 2013).

In 2015 and 2017, I ran for the offices of Captain of Communications and Vice President, specializing in Extemporaneous Speaking of the Jasper High School and Plano Senior High School Speech Teams, respectively. My particular talent with public speaking has given me a certain credibility that makes me a more competent leader. I hope to spread the message of the true power behind public speaking to every member of the club/team, and support those who experience the crippling stage fright as I once did.

Brand Building is defined by QFinance 2009 as: “the establishment and improvement of a brand's identity, including giving the brand a set of values that the consumer wants, recognizes, identifies with, and trusts. Values developed in the process of brand building include psychological, physical, and functional properties that consumers desire and should always identify a property that is unique to that brand.”