This essay will examine the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations (PR) by using excellence theory, systems theory and relationship management theory. The definition will be split up into three parts relating to each theory. It is important to note that there will be overlaps as a lot of these concepts and theories are interrelated. The excellence theory of public relations shows how creating relationships with the public increases the effectiveness of
The Public Relations Institute of New Zealand (PRiNZ) describes Public Relations as this: “PR should be defined as deliberate, planned and sustained effort to establish and maintain mutual understanding and excellent communication between an organisation and its publics.“ In order to wholly understand the reasoning of this elaborate definition it is best refined into three sections. This essay hereby endeavours to critically examine the PRiNZ definition of Public Relations against various models
This essay will deconstruct and critically assess the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations. PRINZ defines public relations as: “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences” To deconstruct the definition of public relations this essay must define and explain the key concepts, referring to theory and scholarly material. This essay will refer to the excellence
PRINZ - the Public Relations Institute of New Zealand - defines Public Relations (PR) as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences.” In this essay I will critically assess PRINZ’s definition of PR through deconstructing the definitions into sections in relation to relevant PR theory such as the excellence theory, relationship management and the systems theory. The major part of the PRINZ quote that
reference list) Introduction Public Relations (PR) is not solely media relations, 'doing outreach ' itself is PR and the practice of PR is becoming increasingly important with reliance on information technology we currently have today. Public Relations works through intermediaries to communicate with an audience and influence them, going beyond an organisation 's publics. Due to their being little or no control over such influences, or intercessors, renders Public Relations more difficult, allowing
audience.” - PRINZ The profession of public relations as we know it today has been the result of years of scholarly research surrounding human communication (Grunig & Hunt, 1984). There is a vast range of activity that is considered public relations, thus concepts, theories, and models have been developed to allow for better understanding of the practice. This essay will break down the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations in to three sections. The first will
Assessment 1 BUSINESS EFFECTIVENESS INDICATOR OF NEW ZEALAND DRUG FOUNDATION AS A NON-PROFIT ORGANIZATION AND DOUGLAS MANUFACTURING LIMITED AS A PROFIT ORGANIZATION Executive Summary The content of this paper is about how to analyze the service delivery, marketing, public relations and financial system, utilized by the New Zealand Drug Foundation as a nonprofit organization and Douglas Manufacturing Limited as profit organization. Introduction The New Zealand Drug Foundation also known as (NZDF) is one
This essay will critically analyse the Public Relations Instititute of New Zealand (PRINZ) definition which states that public relations is “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences”. The excellence theory, systems theory and relationship managament theory will be used to define and explain the above concepts, and their applicability to contemporary New Zealand examples. The inter-relatibility of these
current state of New Zealand’s relationship with both China and the United States of America (USA), this essay will outline likely future foreign policy choices. Authors such as Mosher and Krauthammer see the rise of China as a threat to the West that must be contained, a view which is not widely accepted. With reference to New Zealand’s recent economic and strategic success this essay will suggest that future foreign policy must work to deepen relations with both countries. New Zealand must not choose
Deconstructing the PRINZ definition of Public Relations Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically