Public Relations, Media Analysis : Report

Public Relations—a promotional strategy seeking to establish communication and linkage between the products and the brand community or reference group. Although, this is considered long-term in nature, it is important that the marketers and promoters communicate updates on their products to Jimmy Buffet community.

Media Analysis ‘Media’ is the plural of the word ‘medium’, which often refers to different ways of communicating with other people; if the target is a large number of people, then it is called ‘mass media’. There are many types of media, such as TV, radio, films, newspaper, Internet etc. The main purpose of media is to entertain; however they can also be used to persuade, inform, explain and advice. Media can be very powerful; therefore people are influenced and affected by them.

The media post news stories daily about ways to loose weight, ways to be more energized, and many other stories that claim doing something will lead to an outcome everyone wants. However, the media often times takes scientific studies, and post what they want the viewers to believe out of the study. Sometimes the media is correct and other times they have completely turned the studies around. When looking at a media claim the actually study is usually mentioned but not shown. If viewers wanted, they could look up the original study to compare if it is true with the claim or not. This paper will address three media studies that are compared with their original study to see if the media claim is true or falsely advertised.

Harlow (1976) defines public relations (PR) practice as “the distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance and cooperation between an organisation and its publics”. PR plays an important role in organisations because they are representing a broader group of activities, even encompassing all communication activities of an organisation (Lee, 2011). To put in a laymen term, public relations practitioners (PR) work to build long-term relationships among individuals and institutions through planned promotions of goods, services, and images of a company to create a good will for a person, place, and event and also to helps management to be informed and responsive to public opinion to further improve the organisation.

Title------Critically examine both the tensions and shared interests in the relationship between public relations practitioners and journalists.

Not only is the interest of the owners of large companies pushed out to the public, but also the interest of the companies who pay these media companies in advertising to citizens to sell their goods. Advertising is an important influence in what the public sees in media and has a direct influence on the public’s interest in the product (Rinallo, Basuray; 2009). Companies such as Nike and Coca-Cola can pay networks such as ABC and FOX large sums of money to advertise their companies through their programing. As Herman and Chomsky explain, networks such as ABC and FOX are selling their audience to these companies (1988). Media outlets such as FOX News depends on funding to make a profit and since there is no system in place where the funds

Public relations has changed drastically since the early 20th century. In its earliest forms it was more focussed on the idea of publicity and advertisement. However, more recently it has been seen as a way to engage and build relationships between an organization and it’s publics. Public relations deals with promotional activities that foster a positive public image of a company or organization.

The article “80 Percent of Americans Can’t See The Milky Way Anymore” by Michelle Z. Donahue published in National Geographic summarizes a new study pertaining to light pollution. The media article focuses on Fabio Falchi and the team at the Light Pollution Science and Technology Institute (ISTIL) in Italy who recently announced “a new survey that quantifies nighttime sky quality for every region in the world”(Article). The explained methodology is done through using 35,000 ground-based observations as well as six months’ worth of data from the Suomi National Polar orbiting Partnership Satellite. Through these investigations the team created an Atlas of the night sky. The conclusions described by the media article

o Public relations is the practice of managing the spread of information between an organisation (eg a company) and the public. For example; print, online and reputation management campaigns.

The media’s role in politics should be to tell the people the facts about the candidates. They should also tell us about candidates’ views, policies, rankings in the polls, and not give their own opinion of the candidates. The media set the agenda on Democratic presidential nominee Bernie Sanders as being a Socialist and not a real Democrat. Some media sources have believe this could hinder Sanders since he is running as a Democrat, and some sources claim he has just as much potential as Hillary Clinton. The following data was collected from new articles released between February 5th and February 8th, 2016. The topic of Sanders political status is a heated debate amongst the Democratic Party and for that reason the media has failed to stick

financial crisis, which struck just a year after the deal was made. Polycentric policies as adopted by Tata focus on market driven strategies that build on the firms’ competitive advantage: its reputation. By ensuring local executives remain in charge of their British counterparts, employees were well informed and experienced in their areas of expertise and as previously mentioned this ensures efficiency and thus increases and maintains productivity.

According to Wikipedia website state a media circus is a news event where the media coverage is perceived to be out of proportion to even being to be covered. Examples of media circuses include the Sandy Hook School Shooting, Casey Anthony Trial, and Kitty Genovese Murder. However, one of the media circus that the media has been focusing on is Miley Cyrus. Miley Cyrus is seen as one of the outrageous celebrities who caused the media to symbolize her as a promiscuous in the media and is therefore seen as a norm violator.

Television has held a common place in the households of western civilizations for well over 50 years now, but historically speaking, it 's only been recently that people have really begun to study television. Such studies have really started to be taken seriously and the audiences of television are also being compared and seen in different ways than they were in the past. Some of the studies concentrate more on how television affects memory, others look specifically at types of televisions and the genres they have created, and one of the most discussed ideas in television and its specific genre is, the media event.

In this globalization era, the internet or the virtual world has becoming more complicated and has the potential by showing more effective platform of various collaborative activities which includes academic and education purposes. The intention and the desire regarding the uses of internet world are all about the uses of the internet.

Have you ever had an original thought? Why do we dress the way we do, watch what we watch or even live the way we do. Through our means of entertainment, it is almost a guide in how one should live their life. With the technology we have in our world we are persuaded to believe what is right and what is wrong. Although we create our own world, our thoughts were imposed upon us since the day we are born. “What if the world is some kind of show. What if we are only talents assembled by the Great Talent Scout Up Above! The Great Show of Life! Starring Everybody! Suppose entertainment is the Purpose of Life,” says Gabler. We wake up in the morning where most of us have a daily routine we go through. Why do we put on