Public Relations : New Or Old?

Impression management is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management was first applied in face-to-face communication, but then was applied to computer-mediated communication. Also this concept was applied into different field of study from academic research in the field of psychology and sociology to practical fields such as

I am a top performer because I always have strived for excellence throughout college, which in turn allowed me to graduate a semester early. In addition, I held multiple leadership positions throughout college, including President of Lambda Pi Eta, the national communications honor society, my college's Student Alumni Association, and Vice President of my college's chapter of the Public Relations Student Society of America (PRSSA).

Impression management is the use of conscious or subconscious behaviors by a person to manipulate the

As public relations and journalism, the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media, which aim to influence public opinions since the early twentieth century (Coombs and Holladay, 2010). In order to sharp citizen’s opinions, Charron(1989) mentions that the PR practitioners and journalists often prefer to work together and share information as cooperation. The dependent relationship, as Coombs (2010) explains, the PR practitioners scheme to cover through media, while the journalists are exploiting

Perception or how one is perceived gives an impression of influential characteristics to share empowerment, mentorship, trustworthiness and consistency. On the other hand, false assumptions can be made determining the body language or mood swing of an individual. The facts are that no one person’s emotions are the same every day, all day. Through actions, body language, and manner of speaking, individuals attempt to influence the perceptions that others have of them. The attempt to influence others’ perceptions of oneself has been called impression management. Managers manage impressions of themselves by how they talk their overall style, their office location and furniture and even by the individuals they select as employees (Bethel

In the article "The presentation of Self in Everyday Life", the author Erving Goffman talks about people tend to give others a good impression so they manage their behavior. The author discusses "how people try to manage the impression that others have on them"(91). He mentions that there are two extreme cases. One of the cases is that the performer succeed in persuading his or her audiences that it is the reality. Another cases is that the performer fail in persuading his or her audiences since they do

Impression Management (IM) are the behaviors that individuals use to shape how they are seen by others (Schneider, 1981). How an individual presents himself is critical throughout the selection process (e.g. interview and non-cognitive tests), once he’s hired, and throughout his career at an organization. The implications of Impression Management are broad for both the individual and organization. For an individual concerned over his image this may affect whether he participates in certain conversations, seeks feedback or engages in proactive behavior; thus this behavior may impact his performance and how others perceive his performance (Bolino, Long & Turnley, 2016). For the organization Impression Management can impact hiring decisions, performance evaluations, and promotions as these are decisions that are determined by how employees are seen by others (Bolino, Long & Turnley, 2016).

Over the past decade, social media use has been increasing at an expeditious rate. According to Pew Research Center, 86% of Americans are active internet users, and the number of active social media users is increasing daily. As of 2016, Facebook has 1.6 billion users, Instagram has 430 million users, LinkedIn has 429 million users, and Twitter has 325 million users. With those numbers in mind, why wouldn 't the public relations agency utilize these free platforms as a way to gain publicity? My digital project raises the question of “how has the public relations industry changed over the past decade, due to the increase in use of social media?” Patricia Swann (2014), states that “public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success and failure depends” (p. 2). Strategy is a large aspect of public relations, and gives us reasoning behind all the communication activities done throughout the work day. Having a set strategy allows us to target specific missions, goals, audiences. Public relations practitioners rely on their audience to support their missions and goals. Gaining another way to put forth these strategies—via social media, has the ability to change the field of public relations in a prodigious way. With the rise of social media, some may argue that it is now easier for practitioners to communicate more effectively and timely with their

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

According to Jane Johnston (2007), public relations is defined as “understanding and facilitating the needs of the various publics that surround and interact with an organisation or group”. Also, when it comes to the development of the public relations sphere, there were three crucial clarifications that were formed; controlling publics, responding to publics, and achieving mutually beneficial relationships among all publics (Bivins, 1993).

One such concept, impression management, is an effort to give impressions in the mind of others (2). Our impressions that we give or give off can be found on our front stage, the general, fixed part of our performance (2). Both of these concepts are examples of how Goffman relates our actions and their consequences to the social world around us.

When you were in high school, did you know what you wanted to be when you grew up? I didn’t have a clue; there were so many things to choose from. I finally made a choice to pursue something that fit my personality. However did you know, “Public Relations Specialists held about 275,200 jobs in 2008? “(Bureau of Labor Statistics, 5). Opportunities are best for college graduates who combine a degree in journalism, public relations, or another communications-related field with an internship in public relations. Vicki Nelson Director of Development for the Lampion Center Stated, “Public relations is telling stories, other

Impression management requires regulating and controlling information in social interaction, according to Piwinger et al. (2001). All participants in social interactions are engaged in practices to avoid being embarrassed or embarrassing others, according to Goffman in ‘The Presentation of Self in Everyday

Odwalla utilizes Facebook and Twitter as forms of owned media. The company 's profiles give exposure to both their juices and bars, however, their juices dominate their platforms.Many pictures are featured on their profiles, displaying products and bright colors that transmit a feeling of enthusiasm and energy. Odwalla believes that this “speaks to the flavor” of their products (Pfrang, 2013). This practice otherwise known as color psychology is used to attract consumers to purchase items based on their color coordination as colors penetrate human emotion. Statistics show that 93% of consumers focus on visual appearance as it weighs heavily on their decision-making process (D, 2014). Odwalla uses pictures of real fruit as

Great public relation (PR) is likewise an imperative undertaking which need to be fulfilled by PM. Mainly if task is open subsidized. Great advertising require solid personality, solid objectives and arranged system. So PM ought to be cordial and positive. Additionally, he or she can have the capacity to set up a presentation.PM ought to give high significance to PR as well.PM must know association venture association and targets altogether and secure the relative significance of every open gathering besides distinguish high-chance regions. How about we take a case of Advanced Rapid Transit System in Canada (1996).At that period, neighborhood government power persuaded individuals around there for the specific task. It was including light driverless autos, attractive exchanges and fiber optic based correspondence. Figures were produced and showed publically to demonstrate that an expected expense is practical contrasted and comparative frameworks assembled there. This segment gave development encounter that time. While keeping whatever is left of development proceed. All homes inside the zone of development were kept educated of the advancement. These techniques attempted to finish the venture at the early stage of the plan and to the elite level. The expense of PR exertion added up to more or less 0.6% of an aggregate venture (Widman, 1990, p.14)