Public Relations Essay

With news media being able to influence people so easily they also have the ability to eradicate social and moral evils from a society, such as: Racism. In which they get people to understand each other and force good values and beliefs like acceptance and equality.

It being the leading source of news since the printing press. We put our faith in the media to report accurate facts unbiasedly. Between 1983 and now the media industry has consolidated from 50 individual companies to 6. That means that though the impression given is that there are a multitude of sources to attain information, the messages being communicated are all one in the same. The limitation of media sources cause a ripple effect of limited information, allowing these companies to control the public’s perception on

Grunig (2013) sees public relations and communication management as fundamental to the achievement of organisational goals. A major road and tunnelling project in West Auckland, has required considerable planning and communication with publics. The Waterview Connection Development (WCD) is a motorway link between State Highways 16 and 20, which, in part, runs through tunnels. The WCD aims to provide a direct link between the central business district and the airport, and an alternative to State Highway 1.

The first basis of this argument is the media chooses what they cover. According to the globalpost.com media outlets and the shows they produce go through a production meeting prior to these shows airing. During these production meetings anchors, producers, and writers all come together to see which issues they will cover for the day, as a result we are at the mercy of these production folks to see what they will present to us for the day. An example of this would be during President Obamas implementation of the Affordable Healthcare Act which came into play in late 2009. Upon rolling this act out the media was all over this as it did affect the healthcare industry slightly when it came to rates and expenses, however, with this act being implemented

The media is a double edged sword. It can allow millions of people to see news from anywhere with reception, and it can be used to portray a select image. For well informed consumers, it may not be as influential to someone who is misinformed. You may wonder how is a well informed person uninfluenced and vice versa? I can point this at myself. Reality shows portray real people, acting fake, in a staged environment. Drama shows may be staged and entertaining but not reality. The news portrays reality but not the reality that we may know of.

Public service announcement; Tomorrow I begin classes as a Junior in college. I'm very excited for this upcoming school year. I will have a heavy and structured schedule this year for I am taking my college courses, maintaining a morning and afternoon job, and staying as an active member of two organizations on campus. Unfortunately that means I will not be available to speak to friends and family as much as I would like too. There will be multiple times where I will have my phone on "Do not Disturb" due to me being at work, doing homework, in a meeting, or working on an event for the school. The plus side is that I am able to work on school work while I am at my job and I have a fantastic group of friends and family that support me. Please

What is pre-client research, and how important is it? You may use specific examples in your answer if appropriate. (150-200 words, 10 marks)

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

Moreover, there is a symbiotic relation between media, government and corporations, which means a relationship of mutual benefit and dependence. So according to me this relationship leads towards media propaganda as the media is directly or indirectly writing what the government wants them to write. Definitely government and corporations are not going to provide the information, which is against their interest or benefit and secondly, the media is also not going to write anything against government because it is there reliable source of news. To support my argument I would to like talk about Obama`s press conferences at the Whitehouse where every journalist is not allowed to ask questions. Top television journalists got

     The media provides the public political issues, which sets the agenda for political discussion. In theory the media tries to attune themselves to the interest of the public, but “in most instances the media severs as conduits for agenda-setting efforts by competing groups and forces” (Ginsberg, Lowi & Weir, 1999, p. 298). To gain public support, groups and forces need media coverage to promote their ideas. However, the media has great control over which issues they televise. The issues must have media appeal or be considered newsworthy.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Around 50 million people watch CBS, ABC, or NBC every single night in order to obtain information from the day. Since the amount of people watching a news channel every night is so great, the media has had a great effect on the lives of everyone living in the United States. In our state and local government regions, each and every news channel or newspaper is going to take a certain view and stand-point on what the people say, think, and believe. Media effects are classified as direct or indirect, and the Media itself as well as the people behind the headlines can create positive as well as negative publicity. The media also has ways of going about their business and they even have their own terms for what they do, and how it should be

I spent part of the last week shadowing John Pless at EPB in downtown Chattanooga. John is EPB’s Public Relations Coordinator in its Marketing division. Shadowing him gave me a better insight into how public relations works externally and internally for a large corporate company.

Ever since I was born, I always believe that my life is a book which is created by every step I took, every decision I made and every challenge I had to face. Looking back to the first day I came to America as an international student, I can see myself growing up a lot and color my book of life with valuable experiences and skills gaining from taking leadership roles in activities (both on and off campus). Being a student of Communication area and hold the dream of becoming a Public Relations Manager, I know that I cannot lock myself in my own room and learn nothing from special life around me. Instead, I took every activity I joined as precious opportunity for me to contribute to my local community, expand my horizons, strengthen my leadership skills and prepare me to work in the Public Relations field.

Everybody has a different explanation about Public Relations because the practice is constantly changing and adapting to the new ways of the world. PRINZ (Public Relations Institute of New Zealand) defines Public Relations as: “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its target audiences”. Through out this essay I will be deconstructing and critically assessing this definition through clearly defining and explaining the key concepts of public relations, and will be using real life contemporary New Zealand examples where and when applicable to explain relevant concepts, models and theories.