Public Relations Practitioners : An Interview I Conducted With The Senior Producer Of The Today Show

1803 WordsApr 5, 20168 Pages
Even though public relations practitioners have developed a poor reputation in journalistic circles due to the perceived bias for their clients, I believe that there are many good public relations personnel who are able to maintain a symbiotic relationship with media professionals. This is evident through an interview I conducted with the Senior Producer of the TODAY Show, Victoria Owens whose job relies heavily on contact with public relations practitioners her job is deciding which information from these sources to use in the show. Ms Owens shared her own opinions about the nature of her and her colleagues’ relationships with public relations practitioners, which in most cases contributes to the success of the show. Further more … has a…show more content…
For example, if the Government MP’s have released a new policy, their public relations representative will forward that information to the producers in order to have their message spread to the public. The reality, in recent times is that a large number of cutbacks in ‘journalistic staff’ throughout the news media, this results in the reliance of third party news sources to provide information that cannot be completed by the journalists on their own (Macnamara, 2009). Jane Johnston, the author of the book Media Relations (2012), wrote, “These journalists desperately require sources to link up with the corporate, political, social and cultural world around them.” Johnston further explains that the role of the public relations practitioner is strengthened when journalist’s use said sources. Both journalists and public relations professionals are required to help each other out, as they need to work together in order to get both their messages across to the public. Therefore it is clear that both parties are benefitting from this symbiotic relationship. In order for journalists and public relations personnel to create a positive relationship with one another, there must be a level of mutual trust and respect between them. This is built
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