Public Relations : Print Media Vs. Social Media

Perhaps no one has had a greater impact in the field of public relations as Edward Bernays. He was named one of the 20th century most influential people by LIFE magazine, yet most people don’t even know his name. Known as the “father of public relations”, Bernays was born in Austria in 1891, but his family moved to New York when he was one year old. He would go on to graduate from Cornell with a degree in agriculture, but instead of becoming a farmer he decided on becoming a journalist. During World War 1 he helped the Woodrow Wilson administration to promote the idea that US efforts would bring democracy to Europe. It was during this period that Bernays began to understand the power of propaganda and wondered if it could be used just as effective

Public relations have had many changes in recent years and most public relation strategies today now encompass the use of web 2.0. Along with the change of how we use the Internet, public relations and in particular social media has had an immense effect on how companies, organizations, and individuals market themselves. Companies have an incredible opportunity to exhibit more control over the delivery of their own news content. They can be the news, share the news, and make themselves part of any mainstream or breaking story (Buyer, 2013, p. 2). Public relations managers must now consider how influential online marketing is, and must be able to attain and maintain their audiences. The goal of this paper is to analyze and understand the key components for successfully using search engine optimizations and social media for marketing a brand by summarizing and critiquing what I’ve learned from reading Lisa Buyer’s book, Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. I will first summarize how important using search engines is, and then I will continue on by discussing social media’s role, and how to properly distribute content.

: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

Public relations practitioners have to cautioned because the demographics of the United States is not monolithic, instead it is very diverse and complex in aspects as geography, history, economics, ethnicity, generational, socio-economic status. The PR practitioners must understand and act base on those aspects to positive approach the audience. Otherwise, the communication with the audience will be not effective and the channel use may be not the adequate for the specific

This paper was prepared during the Spring Semester of 2016 for COMM 226-003 - Introduction to Public Relations.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Living in the age of technology, Public Relations is a continuingly growing industry. Before Public Relations was detected as a “need” for various companies and organizations, it was an undeveloped term, specifically relating to communications. The history of public relations is crucial in understanding how it progressed and developed into the industry it is today. Although there are several influential people that helped the advancement of the public relations, one of the most significant historians today is Ivy Lee. Ivy Lee, not only helped create the vision of public relations, his work can relate and be analyzed through a Christian worldview.

The implementation of communication theories and models to a public relations campaign is imperative to its success. Aligning with the advancements of the media, more specifically social media and the rise of citizen journalism, the press agentry or publicity model is fundamental to any campaign. Based around the requirement for free media, this model outlines the technique of orchestrating public stunts to gain media attention (Johnston & Sheehan, 2014). In order to execute this model successfully, a PR professional must have thorough knowledge of media choices, what kinds of events make news headlines and the campaigns target audience. Understanding

o Public relations is the practice of managing the spread of information between an organisation (eg a company) and the public. For example; print, online and reputation management campaigns.

Public opinion is not just a belief, but rather an expression of a view that is central to a functioning democracy. In 1965 Krugman stated that advertising doesn’t change attitudes, it simply changes the perception of what should matter when buying. Whether what that citizen is buying is a certain brand of coffee or the idea of going to war, communication is the cornerstone for how our society functions as a whole. Public relations is not just for products and companies, it shapes ideas and movements. With an increasing global market and issues the need for public relations has and will continue to grow.

Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing

"No longer primarily a communicator, today’s PR practitioner tries to prevent crises and, once they occur, tries to keep them from getting out of hand." (Newsom18) The PR campaign for women working implemented accurate and profitable problem- solving solutions. Communication in business, has influenced public relations through the last five decades. "In between feminist career women and the new crop of stay-at-home mothers, there lies an often-overlooked, underrated segment of the

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.

This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.