Public Relations Should Not Be Practiced

1941 Words Aug 11th, 2014 8 Pages
Public relations can be seen as a deliberate and planned effort to establish and maintain understanding between an organisation and an audience. Public relations is the key to effective communication between two parties. In addition to this, communication is the biggest part of how meanings circulate within our society. Its strategy is determined by values that organize and frame public ideas. Public relations may also look after the emotions and behaviours of a group of audience and to support their influence of their attitudes and behaviours. It may use propaganda to attempt to affect a certain audience and for example, citizens of a given society. Propaganda is manipulative and persuasive when it gives misleading information as it attempts to cause an affect on the emotions of the given audience. In many cases, it is hard to break propaganda and public relation apart as the two have a huge similarity. It has been noted by many critics that because the two are so similar, public relations should not be practiced. They add that public relation is an oxymoron and is an unreal possibility.
The purpose of this essay is to provide an overview of public relation and its history and to investigate whether it helped and helps marginalized populations have a voice in the media. I will argue that in the past public relations had limited participants and was less helpful than the open and democratic societies we live in today, that allows more groups to have a voice and to speak out.…
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