Public Relations Student Society Of America (PRSSA)

maintains its prestigious status are my persistence, ambition, compassion, and my strong-willed personality. When I set a goal for myself or the organizations that I am involved in, I ensure we reach that goal. I never give up, persevering through obstacles in my way. I have a strong drive to succeed. I hold my goals and the activities that I am involved in very close to my heart. I make each and everything I submit to a priority. I make sure my peers and I are all striving and succeeding together. I hold myself and everyone I work with accountable. Lastly, one thing I make sure I incorporate into my daily life is community service. I love giving back and helping those in different communities. Community service is something I do in my spare time. Showing people in the world that there is someone out there that cares about them and their well-being warms my heart. I can add to Alpha Kappa Alpha Sorority, Inc. in a positive way with my

I think that if you were to ask my close friends or family, they would say that I am a natural leader and hardworking. As the captain of my lacrosse team, I am a leader on the field. In this position even though I strive to be the best I can, I find it more rewarding to watch my team succeed and improve above myself. I’m very passionate about motivating my team mates to be better and not just bossing them around. You can also find me as a leader of the Student Council at my school. Here I have been in charge of and organized countless events like the CB East’s annual Homecoming. This example also goes to show how hard working I am. I take these school events very seriously and I want every student to have a great time; I stay after school for

One of my favorite quotations is from John Wooden, former coach at UCLA; he states, “The most powerful leadership tool you have is your own personal example.” I am a perfect fit for Marquette University’s Honors Program because I am a natural leader, a strong communicator, and a well-rounded individual.

Asb has really taught me how to be a strong and effective leader that everyone will want to follow. I have never thought of being a leader as being the top

My ambitious-self carved the pathway, packed with anything that pertained to presenting and leading a team or a project. From the first steps of walking into my high school, I grabbed every opportunity to become a leader and present myself as a notable nominee for Presidency, or other leadership positions. Whenever a question was asked, I was the one, who prepared myself ahead of time, and raise my hand up as fast as I could. Taking the initiative, I volunteered to participate in community service, as a form of a project that I would give back to the community and get real-life career

I have had many accomplishments and times of leadership. Some leadership roles I have participated in are: being Deacons Quorum President, Senior Patrol Leader, Band, Cross Country, “Teacher’s PET” in 5th grade, and Basketball. Some achievements I’ve accomplished are: being #1 on the reading hall of fame in 5th grade, had 4 Band concerts, gone to Scout Camp and helped with eagle projects, been to 7 Cross Country meets, and been on 3 Basketball teams.

My role as president of my high school’s National Honor Society also allowed to demonstrate my worth as a leader. I was in charge of the overall organization of the club, finding more volunteering opportunities

I have demonstrated leadership throughout high in being in top 10%, a member of National Honor Society, Technology Student Association (TSA), and a member of multiple varsity teams. I have illustrated that not only can you be successful in your academics but also in your extracurricular activities. I have advanced to state in TSA and in the 2014 marching band. I have shown leadership by illustrating what to do to succeed. However, the area where I have demonstrated the most leadership is on the football field.

I exemplify the National Honor Society’s core value of leadership because of my responsibility and my hard work. When working in a group, I am the person who takes charge and gets all of the group members on the right track. I divide up the parts as evenly as possibly and do my best to ensure that each person contributes. If a person is working slower than others, I help them complete their work as soon as I finish my own. Because a leader must be responsible, I prove my responsibility through the fact that I have never turned an assignment in late. If I am given a task to do, I always do it to the best of my ability no matter what it takes. I also demonstrate leadership outside of school when I am at swim practice. I serve as the role model in my group by always being there and

Before now, I never really thought about being a leader. I always believed a leader was someone at the top, making decisions like a general in the army. The summit gave me a lot different perspectives on what a leader actually is. One thing that was said that really stuck with me was, “your college degree isn’t just for you. It is also for all those who come after you.” It was then that I really understood what a leader is. A leader is one who works their hardest to become the best person they can be, so they can set an example for others and help those who come after them.

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

Marketing and PR worlds are vastly related but somehow still are kept separate. There seems to be an un-crossable DMZ line we just cannot transverse. No matter how many times we group the two into the general “integrated marketing” void, there is a politically correct animosity between the two; at least in the scholastic circles. The marketing department takes us PR folk for airheads who just don’t have the mind-works for numbers and business crunching. We on the PR team secretly call the other side uncultured brutes (how dare they communicate as they do without considering all the repercussions! UGH!). Marketers are good-for-nothings who throwing vast budgets away on advertisements and promotions with no real savviness. PR fairies have a knack for evaporating on the spot the minute anyone mentions measurement or ROI. Say ‘KPI’ in any PR discussion and you will either be met with looks of confusion or disgust (dependent on how much real world experience the person boasts, of course). End of day, we are just as different as cats and dogs, though we refuse to admit that we serve the same purpose.