Public Relations?: What Exactly Is Public Relations?

Today, it is without a doubt that public communication is at the heart of our economy, our politics and our society. It is being used in different aspects of society - studios use it to advertise their films. Advocates use it to encourage social causes. The businessmen use it to furnish their image. Politicians use it, for them to get elected. It is a field constructed on various ideas and images, many information and persuasion, tactics and strategy. There is no product or policy that will ever succeed without a clever message that targets the right audience or people in innovative and creative ways. To communicate strategically is one of today’s ability to communicate and what our programs are all about. Therefore, public communications

Public Relations—a promotional strategy seeking to establish communication and linkage between the products and the brand community or reference group. Although, this is considered long-term in nature, it is important that the marketers and promoters communicate updates on their products to Jimmy Buffet community.

: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

"Public relations is the management of communication between an organization and its publics." (Grunig & Hunt's, 1984)

And in accordance with Curtis (2011), public relations is establishing effective relationships in long time between private person and organs. (Curtis, 2011) Public relations consist of two parts. The first part is the two objects that are public and organization. Public means people including company’ customer, supplier and investor. Public also consist of medias. Organization means corporation, firm, company, or institutions. The second part is relation. The relation means relationship, communication, or passageway. Public relations means relationship between public and organizations. According to Tymson’s opinion (2008), public relations is building and sustaining comprehension between public and organizations by cogitative, designed, and continuous struggle. (Tymson, 2008) And organizations and the public establish benefits contraction together by communicating strategically of public relations. (PRSA, 2009) The relationship aims to let organizations learn public and public learn organizations at same time. Public relations is a bridge of communication between public and organizations. The aim of public relations is making money by contacting companies and public. Public relations is not only relationship between public and organizations but also function of

Public relations (PR) is essentially is a way of managing the flow of information that goes on between the people and a particular company. Public relations sometimes also includes an organization or individual trying to gain exposure to people involving topics of public interests, issues and news items that do not require direct payment. The main purpose and aim of public relations done by a company or an organization mostly is to persuade the public, investors, partners, employees, and other stakeholders to maintain a proper image and goodwill about it.. Some of the frequent and common activities that come under Public Relations are speaking at conferences, winning industry awards,

Public Relations target a range of different publics and goals that jointly support an organ-ization's objectives because PR concerned with the views of a broad audience includes, general public and important stakeholders, such as the media, investors, customers, employees, suppliers, the com-munity, political leaders and many more so that they can achieve their objective which is to have a good relationship and strong bond between one another to enhance the company’s image and reputa-tion. However, marketing targeting on both existing and potential customers and consumers by meet-ing their demands, moving the goods and services from producers to distributors and to them and exceeding their expectation towards the company’s products and services (Pinkerton, 2014). So, the overall process of marketing is to boost public awareness of a certain product or service to increase loyalty and keep their customers and consumers with them (TARGETjobs,

Public relations is a term used to describe the act of building relationships between organizations and the public. These relationships are mainly for the benefit of the organization. Public relations practitioners often find ways to help the organizations that hired them in making said organizations appeal to the public in a way that makes the public trust them. The public relations sector of any business has become a vital part in both the general wellbeing and reputation of the organization. Mutually beneficial relationships are built between corporations (or organizations) and those public relations practitioners in order to increase profits and awareness of the organization. Public relations practitioners also have the responsibility of analyzing and interpreting any issues – such as public opinion and trends of the society – that might have both a negative and/or a positive effect on the organization in order to find ways to encompass those situations and make the best out of them.

Public Relations are the efforts to build relationships with institutions outside the business and the main aim is to improve the image of the enterprise buy continually sending positive messages to the outside world.

“Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organisation with the public interest, and plans and executes a program of action to earn public understanding and acceptance.”

Public relations is a key component in the promotional mix of marketing. Public relations has misconceptions, but this article, Five Things Everyone Should Know About Public Relations by Robert Wynne first defines what public relations is in marketing. Wynne defines it as the, “Persuasion Business” ("Five Things Everyone Should Know About Public Relations." 1, 2016). This means as a business person, the goal is promote the product or service within a given location and recognize the business’s accomplishments. Public relations specialists have to story tell to the consumers in the target market. These specialists highlight the company’s successes to positive narratives, or even damage control when the company gains attention in a negative way. The job of public relations specialists’ main goal are to create a positive image and enhance the company’s reputation in the market place. The tools Robert Wynne a public relations specialist has are speech writing, strategies to deal with crisis, and create special events for the firm to be published by journalists.

Today’s society lives in a fast-paced environment and we expect businesses to accommodate to our needs quicker than ever. In our fast moving business world creating just the right image in the public’s eye is essential for the survival for any organization. Public Relations professionals have to deal precisely with this aspect of every business. These professionals work hard at developing a good, positive relationship between a firm and the public it serves. Investing in good public relations for your business will help achieve its objective efficiently. Effective Public Relations can create and build up the image of an organization. During times of adverse publicity an effective Public Relations can remove the misunderstanding and can

For some people public relations is a very important, strategic element in the smooth and effective function of the company. The concept of public relations is to organize different kinds of activities ,which will cause in the communication between the company and its environment both internal and external. As Jefkins, 2004 stated: The purpose of professional public relations is to create understanding. It is unlike advertising, whose main aim is to generate awareness and sales, or propaganda, whose aim is to suggest what individuals should believe. (str.6) The main aim of this report is to assess what kind of PR techniques do organisations use nowadays in the management of corporate image and reputation. This issue will be

Public relations is a broad set of communication activities employed to create and maintain favourable relationship with employees, shareholders,