Public Relations and YouTube Essay

The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.

Public relations have had many changes in recent years and most public relation strategies today now encompass the use of web 2.0. Along with the change of how we use the Internet, public relations and in particular social media has had an immense effect on how companies, organizations, and individuals market themselves. Companies have an incredible opportunity to exhibit more control over the delivery of their own news content. They can be the news, share the news, and make themselves part of any mainstream or breaking story (Buyer, 2013, p. 2). Public relations managers must now consider how influential online marketing is, and must be able to attain and maintain their audiences. The goal of this paper is to analyze and understand the key components for successfully using search engine optimizations and social media for marketing a brand by summarizing and critiquing what I’ve learned from reading Lisa Buyer’s book, Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand. I will first summarize how important using search engines is, and then I will continue on by discussing social media’s role, and how to properly distribute content.

YouTube Is an online video sharing platform with millions of visits per day and the fastest growing website in the country and the best video sharing platform on the internet. YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, while they all were still working for PayPal in 2005. Before working for PayPal and creating YouTube Chad Hurley studied design at the Indiana University of Pennsylvania. Steve Chen and Karim studied computer science together at the University of Illinois. YouTube's First headquarters was above a pizzeria and Japanese restaurant in San Mateo, California, this kind of reminded most people about how Steve Jobs first started out creating the Multibillion-dollar

Grunig (2013) sees public relations and communication management as fundamental to the achievement of organisational goals. A major road and tunnelling project in West Auckland, has required considerable planning and communication with publics. The Waterview Connection Development (WCD) is a motorway link between State Highways 16 and 20, which, in part, runs through tunnels. The WCD aims to provide a direct link between the central business district and the airport, and an alternative to State Highway 1.

In an article by Lindsay Stein titled Social media offers brands a new way to team with sports, the power of social media is shown when popular brand names use sports platforms to market their product. A company named Ignition helps companies use platforms such as the 2012 Olympics and Fifa World Cup to promote their product. Havas Media, owner of Ignition, acknowledged that these two events are a huge stage that needs to be utilized in their marketing. The biggest tool for companies to use to gain interest is the internet, which is a place for individuals that have common interest to communicate. In relation to sports marketing, sports blogs and forums are places where sports fans gather to express personal opinions. These two outlets give the sports fans a voice, and are perfect areas to market sports products. The topics in these blogs and forums vary, but the one constant is the love for sports. Ads are littered all over forums and blogs, which market all different sports brands. When researchers examine blogs, forums, Facebook, Twitter, and YouTube it gives them an idea of expected business outcomes and aid in directing marketing towards certain social groups. Two prime examples that Stein gives pertain to a well-known insurance company, Allstate. Taylor, a sports marketing firm, helped Allstate open a Google+ Hangout. The purpose of this was to connect fans with well-known athletes during the NCAA March Madness. This was the first time in history that a brand hosted a

The career I chose for this report is a gaming Youtuber. The reason i chose this particular job is because I like to watch lots of gaming youtubers and, it pays really well. Some examples are, Jacksepticeye, markiplier, and slogoman. All of these people are in the top twenty in the youtube subscriber count and the person on youtube with the most subscribers is a gamer named pewdiepie. The thing that I like best about the job is that (1) you get to stay home all day,(2) it takes very little money to get a Youtube channel started, and (3) you get to play video games for a living.

Popular culture was, and perhaps still is, seen as a touchy and risky topic that should not be experimented in by many educational institutions. Callahan and Low (2004) point out that popular culture is looked upon unfavorably due to its fluid nature and habit of putting teachers in zones outside their expertise and familiarity (p.52). Additionally, as described by Gutiérrez (2011) popular culture and the fandoms that inevitably followed were believed to create a single path by which the individual merely payed tribute to a source material without having ever gained or learned anything in return (p.227). Furthermore, Hull and Stornaiuolo (2010) assert that formal, or standardized, schooling is skeptical of the potential educational value while magnifying the potential risks of popular culture and social media (p 85), perhaps prompting instructors to stick to traditional techniques in lieu of potential dangers, to both students and their own job security. Why then, despite the potentially debilitating aspects of popular culture in the classroom, do some teachers still choose to incorporate them? Admittedly, I observed very few instances of pop culture implementation during my first field experience, however those that did incorporate popular culture did so naturally, enthusiastically, and so masterfully that it was without a doubt beneficial when compared to classes that were kept material “dry” and by the books. Therefore, the real question becomes: How do teachers

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

YouTube is filled with social media personalities and aspiring artists. For the lucky few, the power of YouTube and social media has catalyzed their name into national brands. The heart of this trend is based on a numbers game. On average, a Facebook user has 245 friends. If one video is shared by several people and takes off in popularity, it quickly spreads throughout the Internet. With a viral video, millions of views can be accumulated in just a few short days.

I wish to pursue a media related career as I believe that the media is an integral part of modern life. I believe a Media and Communication qualification will enable me access to a range of roles within the media industry. This will provide me with opportunities to create products that can inform, educate and entertain people of all ages through a variety of media platforms. As I aspire to pursue a job in the production of television I feel studying this course will help develop my understanding of the media industry, moreover improving my analysis of features within film and the news.

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed.

As humans, most of us strongly stand by our opinions specifically concerning politics. There are numerous media outlets that we are exposed to daily that are managed by individuals who hold resolute views regarding specific pressing political topics. They share their views with the general public. Media is made up of various dissimilar forms. These include social media, television, radio, and podcasts. As a result of these abundant media sources, many viewers are affected by what they are subjected to daily when exhibiting media. Thus, media in the United States is biased; News outlets have agendas that they adhere to actively making all media slanted to one side. Media viewers and the general public may have biased understandings regarding news, nevertheless U.S. Media will always be more bias.

23.      Which of the following will help protect an organization from liability issues surround a sponsored 
event?

Ever since I was born, I always believe that my life is a book which is created by every step I took, every decision I made and every challenge I had to face. Looking back to the first day I came to America as an international student, I can see myself growing up a lot and color my book of life with valuable experiences and skills gaining from taking leadership roles in activities (both on and off campus). Being a student of Communication area and hold the dream of becoming a Public Relations Manager, I know that I cannot lock myself in my own room and learn nothing from special life around me. Instead, I took every activity I joined as precious opportunity for me to contribute to my local community, expand my horizons, strengthen my leadership skills and prepare me to work in the Public Relations field.

usually go for a snack when they come on and the small print can be