Public Relations and YouTube Essay

1382 Words6 Pages
Within the industry, YouTube has become one of the most influential ways to promote services, the environment of the company, as well as feedback and travel experiences from a variety of customers. Public Relations practitioners are starting to avoid pitching to reporters and going directly to consumers. It has been reported that YouTube is likely to serve more than 75 billion video streams to around 375 million unique visitors during 2009 (Jantsch). YouTube makes it accessible for customers and a variety of individuals to post comments and like or dislike videos, making sure the right message is always uploaded. YouTube also offers travel companies a number of opportunities to increase awareness, which demonstrates thought leadership and…show more content…
YouTube can also be the most strategic way to connect with a variety of people and key stakeholders from all over the world. Mark Haas, CEO and partner of MH Group Communications, has said, “YouTube is horizontal. If you want to reach that many people using traditional media, you would have to pitch and place dozens of outlet” (Bush). YouTube gives the opportunity to subscribe to various channels, as well as having the ability to like or dislike a video. It also helps having the choice to post a comment below a video of feedback that can be given to the video. Airline and Hotel industries receive many YouTube subscribers. With a company having subscribers, they are permitted to use Really Simple Syndication or RSS. RSS can aggregate and filter content around subjects, and companies use RSS technology to help repurpose, republish, create content, and automatically send messages to subscribers (Jantsch). This is beneficial to a company because it allows a relationship to form with its viewers. When comments are posted, helpful feedback could be given on how the company can improve. If the key public that is being reached likes what the company is producing, it is more likely that viewers will become customers. It also gives extra promotion for the company when viewers embed YouTube videos to other sites and promote their services by word-of-mouth marketing. Employees
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