Public Services : Public Sector

Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.

According to our textbook public relations plays a critical role during chaotic situations. It is of great importance to confront the unfavorable incidents to the public. Crisis communication is a four-step process consisting of: risk assessment, crisis communications planning, response, and recovery. Going back to the NIU shooting incident we can see the steps that were followed to cope with the aftermath. Assistant Vice President for Public Affairs said “the term crisis management is something of an oxymoron, implying as it does that events bringing sudden shock, panic, and chaos can submit to project “management.”Of course, it is imperative for us to have crisis plans in place and for those plans to be practiced on a regular basis (Guth and Marsh, pp.390). She was also awarded the Public Relations Society of America’s “Best of the Silver Anvil” (Guth and Marsh,

Americans will always find a way to help others, wether this is in serving our country through military, government, or research to help better ourselves. I believe that through encouragement, not force, we can raise the public service rates in our country.

I understand the seven core public sector values apply to every public sector employee. By using these values to guide my day-to-day work practices and relationships, I know that I will contribute to the wellbeing of others and the organisation. With over twenty-five years working in Education both Australia and international schools in different countries, I understand the factors that potentially can marginalise students and colleagues and consequently always make inclusive practices a priority. Similarly, working to an agreed framework of guiding values and principles .

Communication management is the core need of organizations operating in modern 21st century. Keeping in view the dynamics of modern era and the unpredictable changes that can take place anytime, anywhere in the world, the need of crisis communication management is emerging. This paper casts light upon various aspects of crisis communication management in the particular perspective of higher education institutes. The preview of crisis communication management in the field of higher education is necessary as the students are main players in crisis communication management. Another important reason is about the willingness of students to participate in crisis management activities. Yet another reason lies in the fact that higher education institutes enable the students to perform better in their professional lives hence they equip the students with required skills of emergency response.

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

In the recent years, American health care system has faced various transition that contributes to inefficiencies in maintaining the quality of care to all citizens. The various problems undergone by some groups of the people offer an appropriate backdrop to undertake the study on how different organizations utilize PR to counter the adverse effects of crises on their operations. This case study is purposely meant to gain understanding on the use of public relations in healthcare organization crisis management and the way health care organizations respond to the crisis. In the observation of the purpose of research, the methodology used for the study was designed to comprehend the healthcare system

The need for crisis communication planning is on the rise due to greater connectivity of consumers to markets and amplification of crisis points through media, leading to formulation of crisis communication plans.While crisis management plans(CMP) deal with on a macro

Over the past couple of years public safety agencies have discovered the importance of crisis communication; meaning that communication is key in crisis situations, whether it be the use of social media or building strong rapport with the public. Understanding that viewing the public as an asset instead of a burden can greatly improve the overall response in a crisis situation and lessen the burden on public safety professionals.

The purpose of this interview is to see first hand how different people view public relations. Participants were chosen based on their major in order to avoid having only PR majors answering the questions. These interviews were conducted one-on-one in order to avoid biasing the participants’ opinions and views.

This case study is primarily aimed at determining the use of public relations in healthcare organization crisis management and the way health care organizations respond to the crisis. This was achieved through the facilitation of procedural data collection from the selected case across the various sources of data available as well as encouraging flexibility throughout the study.

The perceived ‘cantankerous’ relationship that characterises the exchanges between public relations professionals and media practitioner’s has been rife since the birth of public relations. The pair is, in its simplest term ‘frenemies’, they do work together, albeit covertly, and are usually hesitant to admit (on the media side) their cooperation. However, there is no absolute trust held between the two since there is a shifting power of control and influence that continually changes, which Fletcher (as cited in Hobsbawn, 2010, p. 64) believes is due to the market value of the particular product that public relations is representing. Media practitioners are often called the ‘watchdogs’ of

Governmental public relations have been inspired by Grunig’s models of PR and, particularly, by the concept of symmetrical communication between organizations and publics (Gregory, 2006; Fisher & Horsley, 2007), a concept which, with its relationships with the notion of excellence (Grunig & Hunt, 1984; J.E. Grunig & L. Grunig, 1992; Grunig, 2001), has constituted the major framework that has guided public relations scholarship for the past 30 years (Botan & Hazleton, 2006). Mutual benefit, mutual understanding, win-win mixed motivated communication, are concepts used to denominate purposes of organizational public relations.

Due to the early accounts of public relations utilising manipulative practices as a regular tradition, these tactics have thus overshadowed and continued to be the predominant view of public relations within modern contexts. This essay will argue that public relations has evolved considerably beyond the age of press agentry, yet will still acknowledge the existence of some present day uses of these schemes. Firstly, this essay will explore the history of public relations to establish and enforce the need for change within the profession. Secondly, this essay will discuss the various new practices and procedures of public relations implied into modern society and how this aligns with the continuing ethical development of this profession. Lastly, the essay will analyse the use of methods associated with the press agentry period in recent years.

Two private sectors and a public sector were selected for collecting data for this entire study. In those the first stage data were collected in the form of participant observation ,which carried out from Medical trust hospital (private sector), Kochi and Medical college hospital (public sector, Thiruvanathapuram. In the second stage, the participants were recruited for semi-structured interviews from Cosmopolitan Hospital (private sector), Thiruvanathapuram and Medical college hospital; the same hospital from which the data collected in the first stage (Medical college Hospital). By selecting the two different sectors (public and private) provide an opportunity to observe the interaction between patients from different social status