Publix Business Analysis

General Overview: Kroger and Publix Supermarkets are both dominating competitors in the grocery store market. Providing customers with low prices, unbeatable deals and a unique quality of products is what both companies strive for. The purpose of this report is to present our analysis of two competing companies within the same industry. Through research we have explored, analyzed and applied our learnings of information systems through comparing the websites, social media usage of each company, marketability and competitive advantages of Kroger and Publix Supermarkets. In this report we will present our findings of the objectives above and further compare and contrast the two companies.

Publix not only has a responsibility to its customers but as well to their associates. Publix believes customers are the reason any business exist, and they are focused on delivering the best service at a fair price and as well providing a safe shopping environment. Associates are the source of success, and Publix associates should not accept any gifts or premiums from any customer for his or her on cause. When employed within the Publix Corporation you are responsible to the communities in which you live or work. Failure to report a violation may lead to termination and be viewed as condoning the violation. All violations should be reported to the Publix ethics hotline, and from there all calls should be kept confidential unless the individual wants to do otherwise.

Since 2001, Publix has influenced employees and consumers into a more sustainable environment. Get Into a Green Routine started off as a program to educate workers on energy conservation. Now, this program not only encompasses the conservation of energy but also of water and other resources, waste reduction, and recycling. The policies set at work are there to influence people in hope they will adapt to the sustainable behaviors and continue them at home.

Publix Supermarkets, Inc. is the largest employee supermarket chain and fastest growing company in the United States. It was founded in 1930 by George W. Jenkins and opened the first Publix store in Winter Haven Florida is a employee- owned privately held corporation. Publix is has over more than 1,061 supermarket stores, eight grocery distribution centers, twelve brand manufacturing facilities, and 820 Publix Pharmacies. The manufacturing facilities produce its dairy, deli, bakery, and other food products. Our stores are located in Florida- 752, Alabama-51, Georgia- 180, South Carolina- 45, and Tennessee- 33. Publix built its first distribution in Lakeland, Florida and moved its headquarters there from Winter

They still do deserve consideration because of the huge amount of customers and sales that Walmart controls. Other companies would include Kroger and Whole Foods Market. These companies would be viewed more as direct competitors as they are the companies that most identify as a traditional grocery store. You go to these companies because you need groceries not because potatoes and socks are in the same store.

Rivalry- Grocery Checkout’s main competitors are Loblaw’s and Valu-Mart. Their proximity to the University of Western Ontario makes them accessible to the students, but by public transportation or their own cars. The

Choose one (1) company that you believe would be an ideal company to work for based on working conditions, salary, opportunity for advancement and work involved. Use the Internet to research.

Ever felt that going grocery shopping was a tedious chore? Ever spend more time in traffic on the way to the supermarket than in the actual store? Well now these problems can be solved. With this new retail proposal plan, Publix would be offering a curbside pick-up and/or delivery program. Working customers will benefit from being able to quickly pick up their orders while on their way home from work rather than spending an additional hour after work making their way through each aisle. Parents will be able to avoid the hassle of attempting to get their shopping done while having to keep an eye on bored and rambunctious children.

Upon entering the competitive work field, it is important to do research to find out if an employer may be the right fit. Seeking employment can be tricky if one is not aware of what to look for and how the company can also benefit him/her. Employers and employees need to have a working relationship where there is a mutual gain for both parties. Employers seek motivated and productive employees whereas employees seek financial means for sustainability and a positive working environment. The working relationship helps ensure success for both parties as long as the relationship thrives in a positive direction. Two major supermarkets that take the lead in positive and gainful employment are Publix and Whole Foods. While Publix and Whole Foods are both strong corporations, Publix outshines Whole Foods when it comes to customer service and employee satisfaction. Both competitors are known for their high quality products that attract a lot of consumers daily, but from a potential employee perspective Publix is the best employer to work for. Both companies offer potential prospects in terms of revenue analysis, competition, benefits, and diversity.

Background: Publix is a supermarket chain that opened its doors in 1930. A huge characteristic of the store is that it has always cared about their customers. The founder, George W. Jenkins stressed customer service and quality when he first opened and these values hold true to this day. These values paid-off as Jenkins was able to open over five stores during the Great Depression. Jenkins was ahead of his time (http://www.fundinguniverse.com/company-histories/publix-super-markets-inc-history/). “It is no stranger to social media with at least 2.7 million fans combined across Facebook, Twitter, YouTube, and Instagram and it sets the standard for what customer-company interaction on social media should look like; much when you walk into a Publix Store” (Matthews, 2015).

Publix is an employee-owned supermarket chain that is said to be the largest of its kind in the United States. Its operations span throughout the southeast region, with locations in Tennessee, Florida, Georgia, Alabama, North Carolina and South Carolina; with Florida having nearly half of the company’s operating base. George W Jerkins founded the corporation as an employee-owned private entity. The company has managed to create over 168,000 jobs in its numerous branches now totaling to a tune of 1098 stores. Moreover, it has invested in cooking schools and grocery distribution. The company’s turnover in the previous year, 2014, was 28.92 billion US dollars to 1.74 billion as its net profit ranking it to be the thirteenth largest private retail company in the United States (Forbes.com, 2014). Currently, the price of its stock share is around 39 US dollars per share capital. The company has managed to build a niche for itself competing with the likes of Costco, Whole Foods, BJ’s Wholesale Club, Sam’s Club and even Wal-Mart.

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

An organization should also have a plan and map out their destination. They should consider where they are, where they want to go, and how they will get here. Trader Joe’s mission statement does not provide where the organization wants to go and what the plan for the future is, but they have established a cohesive and loyal relationship with the customer, which in turn has contributed to the success and advancement of this company. Trader Joe’s is very secretive and has never participated in a major story about its business operations (Beth Kowitt, 2010). There are no financials to be found online or anywhere for that matter. The growth of the organization has

With specified advertisement, money isn’t wasted on sending a cutter of information but instead specific needs of customers that were identified via their information system are highlighted. Finally, once the new proposed position and new strategies are implemented into the organization, Publix should re-train and inform their staff through memos, workshops, and internal communication strategies. Internal communication would re-emphasize a customer-approach mentality for the organization and will position Publix to better compete with competitors like Walmart, IGA, Koger, SuperValu, and Whole Foods.

While Publix has many strengthens there is always room for improvements in regards to suppliers, customers, competitors and employees. The supermarket has gained market sharing presenting competitive pricing to alike products and categories with other competitors. In order to improve products they can offer exclusive items to their customers sold only at their stores which allows Publix to have a competitive advantage over its competition. Publix can also reinforce their relationship with their employees by adding incentives within the organization as well as adding non-monetary bonuses that will continue to motivate the employees which will build loyalty and employee retention.