Publix, Case Study

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Publix Case Analysis June 12, 2012 Publix is the leading employee owned supermarket found in 1930 by George Jenkins in Winter Haven, Florida. Currently, there are 1,051 stores in the five states who operate Publix’s supermarkets, Florida, Georgia, South Carolina, Alabama and Tennessee. Its promise to commitment has facilitated their success in a being a grand place to work and shop. “Where shopping is a pleasure” is Publix’s slogan which they are known for promising never to disappoint a shopper intentionally. Not only does Publix cater to their customers but their employees as well which has maintained high rate of employee fidelity. Publix ranked number 6 on Forbes list for America’s Largest Private Companies in 2011. The…show more content…
Greeting and assisting customers to ensure they come in and out quickly is all they can do. Although Publix has branded the industry with the value and quality of their products and services, companies such as Wal-Mart can give competition to Publix since they offer a larger variety of services and products besides food. Walmart’s focus “Low Prices Everyday - Save Money Live Better” leads the industry but their customer service level is nowhere near Publix’s. While Publix has many strengthens there is always room for improvements in regards to suppliers, customers, competitors and employees. The supermarket has gained market sharing presenting competitive pricing to alike products and categories with other competitors. In order to improve products they can offer exclusive items to their customers sold only at their stores which allows Publix to have a competitive advantage over its competition. Publix can also reinforce their relationship with their employees by adding incentives within the organization as well as adding non-monetary bonuses that will continue to motivate the employees which will build loyalty and employee retention. In conclusion Publix has taken over the supermarket industry in Florida. Throughout the years it has expanded to four other states. Over the eight decades of existence they have conquered other grocery stores such as Albertson never having a drastic financial issue thus
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