Pull&Bear Company Analysis

The purpose of this report is to analyse the Australia’s leading hardware store Bunnings in terms of their marketing strategies. The research methodology is based on qualitative research based on secondary sources of information (PESTEL). This helps analyse the marketing strategy and tricks in the Bunnings .The research is based on credible and academic sources which help understand how marketing strategies and tricks benefit Bunnings to obtain economies of scale, Identify market trend and market segmentation. A comparison of marketing plans and identifies the strength and weakness of Bunnings through market matrix. 5 porter forces would help to identify the Bunning position in the market and recommendation for new

Caterpillar’s main industry of machinery has many barriers to entry which makes it difficult for new organisations to enter the market. It is a mature and highly competitive industry with few dominant competitors who have cemented their position over the decades. Furthermore, these corporations have sustained a competitive advantage over any new entrant that tries to enter into the industry.

It is a Sunday afternoon, and your parents announce to you and your siblings that they are going shopping at Costco. You waste no time sprinting to get your shoes on and getting in the car. When you arrive at Costco you hurry out of the car and bound into the store straight to the food aisle where you see samples upon samples upon samples. You love trying all of the different foods that they have to offer. Costco is one of the companies that I know something about. However before I picked it as my stock, I needed to use Peter Lynch’s blended approach to help me validate that Costco had the right financials for me to their purchase stock.

The company nearly went bankrupt around 1990, but recovered when Sortino introduced a ‘Bear-Gram’ service, promoted via radio advertisements in the New York City area. Customers (mostly men buying for wives or girlfriends) phoned 1-800-829-BEAR to order a ‘persona- lized’ bear (choosing from several colors of bears and about 100 costumes such as tutus, wedding gowns, fire fighter and doctor or nurse outfits). The bear was shipped in a decorated hatbox with ‘air holes’ and a note from a ‘Bear Counselor.’ The market response to this promotion was impressive; revenues grew from less than $2 million in 1990 to $17 million in 1993, allowing VTB to raise $10 million in an initial public offering and earning it a ranking of number 21 in Inc. Magazine’s listing of American’s fastest-growing public companies.

The report provides the analysis of the Harrison Company. The company financial conditions reveal that the company profitability has declined in the last three years making the company to face challenges in settling its short-term obligation. For example, Harrison Company has not been able to settle suppliers' payment on time as being stipulated in the contract agreement. The company deteriorating financial conditions has also made the company todecline the costs of marketing campaign in the last three years. With the implementation of various strategies to improve the company financial conditions, the report forecasts that the company will generate sales totaled $295 Million in the next five years compared to the company sales of $48 Million in the last year.

According to Deloitte’s 2014 Global Powers of Retailing Report, it identifies the 250 largest retailers around the world based on publicly available data for fiscal 2012 encompassing companies’ fiscal years ended through to June 2013; however, here mainly focuses on the Top 10 retailers’ analysis.

The company has also made steps towards moving closer to an energy self-efficiency. By opening the “industry’s first LEED-certified wine tasting and office facility,” using recyclables, the company has been able to again lower cost. Lastly, the companies’ desirable employee benefits for immigrant laborers have also play a huge role of their company culture.

Company Background: The company was originally started in 1853 by John Bausch in Rochester, New York. The small store excelled because Bausch discovered

Loblaw Companies Limited is the leader of Canada’s food and pharmacy, their independently-operated stores, food and household products as well as pharmacies can be found in every Canadian’s neighborhoods.

Nucor Steel is one of the major steel producers in the world and a market leader in America that is facing a threat of competitive pressures from potential international players.

Pull marketing refers to an attempt to get the consumer to come and see what product or service your organization is offering. The consumer is enticed so to speak, by the promotions and advertising being presented. Land O Lakes used the pull method of marketing to promote the new butter spread with olive oil, with a commercial of an Olive painted with cow markings, and created the “Colive”. The promotion included a free coupon to try the spread.

We will gain additional flexibility with price points. There is opportunity for us to expand from a regional brand to a national brand. While we continue to emphasize the premium teddy bear gift business, we intend to expand into larger markets. There is now a whole new opportunity for us in the corporate incentives and promotions market as well as the wholesale market…Our growth will come not only from expansion of our radio markets but in the corporate and wholesale markets as we use offshore manufacturing alternatives to move to broader price points," (Wheelen & Hunger, 2004).

The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of products at the lowest possible prices. As its reputation grew, so did its business.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Their stores were also designed with the environment in mind, even though there had been no directive to do so from the executive level. These initiatives, as well as their more environmentally friendly manufacturing practices, such as using rail for shipments instead of trucks were, very much in line with the company’s corporate philosophy and culture.