Pull&Bear Company Analysis

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COMPANY INFORMATION
Pull&Bear belongs to the Inditex Group from Zara, Massimo Dutti, Bershka, etc) and originated in Garcia, Spanish in 1991. The chain store was born as a result of a market segmentation strategy initiated by the Inditex Group. This was the moment when people were demanding a basic fashion style influenced by international trends, fashion that could also quickly adapt to their needs, with three fundamental premises: fashion, price and quality. The underlying idea of Pull&Bear was to bring fashion to the people.
Pull&Bear evolves with their customer, they always watch out for new technologies, social movements and the latest artistic or musical trends. This can be seen reflected not only in its designs but
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This is a U.S. stamp for sustainable architecture considered the most demanding worldwide. As a result for their efforts the store consumers 30% less energy and 40% less water compared to the overall annual consumption of a conventional store.
The opening of this shop was part of the environmental awareness project of the brand, called Ecologize-Me. It includes the incorporation of eco-effcient features in stores and ecological awareness actions for employees and customers. The first eco-efficient store opened in 2010 in Grand Via, Madrid. This shop received the LEED Gold certification. Inditex, to which Pull&Bear belongs, expects to have all their facilities eco-efficient by 2020. (Sourse: Inditex website)
ADVERTISEMENT & Communication
Pull & Bear comes up with campaigns, events and competitions regularly. For example, Pull & Bear has organized and participated in events and campaigns such as the Gran Via Madrid and Fashion’sNight Out in 2010, the latter being a collaboration with Vogue. Also, there is a competition in Singapore, Hottest Pulland Bear Looks Competition, where participants dress themselves up in Pull & Bear’s clothing and apparels, and the online community can vote for the best-looking

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