Puppy Love, Commercial Love

AT&T’s “Close to Home” commercial effectively develops pathos through consumers using children. The company uses sentimental moments to give the audience a warm feeling inside and stir up their emotions. The commercial shows the children and how they are affected by a simple texting and driving accident. The child can be killed or left without their families. AT&T states, “No text is worth it.” Aaker, the professor of Marketing Strategy at the University of California, states “Wells, Leavitt, and McConville (1971) include adjectives from their study such as gentle (also in Aaker and Bruzzone's warmth factor), tender, soothing, serene, and lovely in the factor they term ‘sensuousness.’ Schlinger (1979) found an ‘empathy’ factor associated with commercials involving affectionate couples, warm relationships, mother-child interactions, attractive products, vacation settings, or appealing characters such as Pillsbury's ‘soft and cuddly’ doughboy.” Children make the advertisements relatable and cause the audience to feel empathetic. Children bring out general emotions and help persuade consumers to buy their products.

Emotional Appeal was used in the commercial too. The 3 dogs were cute and funny in the way they tried to get the doritos. The music is also entertaining

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

The commercial had the power to make people feel emotions such as sadness, preoccupation, stress, and happiness. The first use of pathos occurs when the dog gets lost. Budweiser appealed to the emotional sensibility of their viewers. For example, when the dog had to face the wolf the audience could feel the stressful and fearful situation the poor dog was on. Since the dog had not done anything wrong, the audience viewed the puppy as a victim. Additionally, the commercial sets an emotional appeal through the music that is playing in the background. The song that is played is an acoustic cover of “I would walk 500 miles” by The Proclaimers. When the dog gets lost, the lyrics that are played are “...when I go out, yeah I know I am going to be the man that goes along with you” (0:20-0:30). This definitely goes along with the gloomy mood the commercial is trying to set at that moment because the dog is trying to go home. The story of this dog’s struggles and friendship was more effective than Budweiser just stating that beer can be shared with your friends. Budweiser used pathos to truly support their claim and did not use it as a distraction from the main issue, which is friendship and their

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

It is a very slow and sad song with lyrics that relate to the theme of everlasting love. One of the main lyrics is, “You can let go.” This is played through all three scenes: the father showing the daughter how to ride a bike, the daughter’s wedding, and the daughter at her dying father’s bedside. This lyric represents the father’s hardship of letting his daughter go during critical moments of her life. However, towards the end of the commercial, it represents the daughter reassuring her father that she will be fine when he leaves this earth. At this point, the audience is sympathetic to the characters since they are able to relate either to the daughter or father or can at least put themselves in their positions. Hearing these lyrics helps the audience understand the feelings of the daughter and father which appeals to their sense of sadness and even relief as they themselves realize everything will be

The commercial appeals to the audience’s pathos more than anything. Animals, especially dogs, have a way of pulling with human heartstrings. “...they can be used to transfer desired meanings to the products with which they are associated” (Phillips 1). In other words, using animals in advertisements can link advertised products to the feelings that are associated

When it comes to these sad, pathetic animals displayed on the commercial, humans feel so strongly towards them because a huge population of the people own animals themselves. When people see the images of hurt pets in this commercial, they could picture their own pets as the ones that are malnourished or beaten. This makes the effect of pathos so much stronger here. The animals shown scared with wide eyes, frail legs and overall shabbiness, emphasize the animals’ helplessness and more importantly, aims to bring out the emotion of the audience. The slideshows of the animals are shown slowly to really catch the upsetting look upon the animals’ faces. The main focus of the video is that there are abused, neglected and lonely animals out there that can be rescued, fed, and sheltered if the viewers could just contribute a monthly gift of $18 a month. The clips of the animals in agony like the broken dogs in bandages, and cat shown with a missing eye, serves to visually affect the audience, while Sarah, who is a musician known for her emotional music, and for being a true supporter of animal welfare, is used to feature her song "Angel" in the background, and make a guest appearance. Sarah 's song is used in the commercial to

This advertisement’s primary appeal is pathos which is used to make a person emotional. When you see the animal shivering and filthy behind the bars it makes people emotional, the music is also dedicated to make a person feel emotional. These commercials make

In the 2015 Budweiser’s “Lost Puppy” commercial, we immediately see a special bond between a dog, owner, and horse. The commercial starts off with the relationship between the horse and dog, and how they don’t want to be separated. Throughout the making of Budweiser commercials, Budweiser has created a strong connection with puppies. Budweiser has used the puppy to create a story line to create more than one advertisement. The commercial then gets to our emotions when the puppy goes missing after jumping into the back of a

This art of persuasion is famously known around the Super Bowl breaks. Companies annually invest massively into the production of commercials that air during the Super Bowl breaks. The shocking quality of the production has reached the point where now, a portion of the viewers are simply watching the football game just for the cunning commercials.

Devdas rise above limits to grasp their affection in a profound way. They repudiate their material belonging and embellishments in the quest for non-romantic adoration. This is all that much like some female holy people in Hinduism, who said that "common relational unions speak to both the bait and the servitude of the world, while their association with God (once in a while discussed as a profound marriage) speaks to a renunciation of the world and customary parts" (Kinsley, 1981). Paro‟s move from youth to adulthood is spoken to through the picture of a lotus blossoming. "In Hindu otherworldly examination the lotus has a unique spot. It is viewed as unadulterated and lovely, as well as an image of goodwill, peace, flourishing and bliss" (Bhalla, 2009). In its maturing stage, the lotus symbolizes her inactive adoration that has not achieved full acknowledgment. With the blossoming of a lotus, which is viewed as blessed in Hindu conviction, Paro‟s profound adoration achieves a completely created stage. Amid their initially meeting as grown-ups, Paro lights a „diya‟ or a light, something that Hindus do while performing petitions to God. In Hindu family units "a customary oil light is lit day by day before the sacrificial stone of the Lord" (Chary, 2009). Promptly after that, Devdas is appeared from his feet upwards, hoisting his status from minor mortal to profound significant other. Vasudevan (2010) applies the idea of darshan to this scene, where the "lighting of the

The ad starts off with a short drumroll with lively and catchy background music, indicating an upcoming important event, which is a fur coat catwalk show. Beautiful women start modelling on the catwalk on by one. The scene shows audience and models alternatively. Once the first model starts to walk, cameras of the reporters have not stopped flashing. Audience whistle and applaud as models walk in front of them, who are showing off the fur coat on their bodies seductively.