Purchase Model of High and Low Involvement Products

1341 Words5 Pages
Purchase Model 2 Purchase Model of High and Low Involvement Products Student Name Professor Name Course Table of Contents Abstract 3 Purchase Model of High and Low Involvement Products 4 High and Low Involvement Products 4 Purchase Decision Model of High and Low Involvement Products 5 Marketing Approach for High and Low Involvement Products 7 Conclusion 8 References 9 Abstract As buying power of customers are limited, they need to make rational decision when investing huge sum of money in a product. As the product is likely to benefit the purchasers for a long span of time, the price is considered similar to investment and the buyers foresee positive returns in terms of utility offered to them and satisfaction enjoyed by them. Purchase Model of High and Low Involvement Products Customers make purchasing decision of uncountable products, depending upon their ability and willingness to buy. They come across variety of goods which are available in the market and get attracted to certain features and brands as well. Sometimes purchase decision is strongly backed by need of the particular item, while there are cases when product is bought just because it appears lucrative though the customer does have its need (Lamb et al., 2011). Depending upon the price and durability of products, the involvement level is determined. Involvement level defines how keenly the customer focuses on purchase decision so that he can avoid reaching a wrong decision. In case a wrong
Open Document