Purification Through Simplification: Nature, The Good Life, And Consumer Culture

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

The Marketing process is made up of simple concepts that involve lots of research on the part of the marketer. The process begins with understanding the consumer, without knowing what consumers need or want, it would be extremely hard for firms to both develop and sell a product. Knowing that consumers want more green products due to growing environmental concerns is a very important detail. Needs and wants are what fuel consumer purchases and marketers must perform research in order to best serve their customers. Through this research, marketers are led to the next step of the process and can now develop a customer driven marketing strategy. Here, the firm must decide how it will differentiate its product from others on the market.

The rise of green products and the want of consumers to become more environmentally friendly has been increasing. In 10 Green Marketing Milestones, the reading mentioned how the “rise of the Toyota Prius: It may not have saved the world, but at 1 million cumulative vehicle sales the Prius became the predominant fuel-efficient hybrid vehicle” (Neff 2). This is an example of how companies are actually wanting to go green in order to make more profit and rise above their competitors. Going off the Prius example, it was also mentioned how Hummer cars, which use an excess amount of fuel, sales have plummeted. This was because this model no longer appealed to the consumers and General Motor’s had to discontinue the model and even went bankrupt. This sale tactic works and is so successful because the consumer’s mindset have evolved to seek things that are better for the environment. Many would prefer Toyota over General Motor because of their company’s reputation with being green. Although this might not work for all companies, but for some, they have become more successful than their competitors by going green and so, convincing more and more to

-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers

As more and more people are aware of environmental problems which our human being are facing, most people nowadays do shopping with some degree of morality in mind, taking social or environmental issues into consideration as they select from a range of product or services. Therefore, the concept of

Our relationship with nature has currently become strictly economic. we tend to don't associate ourselves as a section of nature as a result of we tend to use it for profit. Forests ar abate for the profits of the lumber trade and to form area for placental mammal. Animals that we tend to ar doubtless associated with, that have senses and therefore the ability to socialize ar slaughtered by the billions to feed Associate in Nursing more and more carnivorous population. Resources like oil and food ar all erratically distributed throughout the globe and thus used as a platform for profit. All the whereas the surroundings bears the grunt of our

The Western world is the dominant society with specific parameters for modernity, which understands nature-people relationships from a perspective that is grounded on human domination over the environment. Nature is regarded as a provider of resources (e.g. oil, timber, cupper, rubber, etc.) for the profit and greed of a market-based economy that seeks infinite development. Consequently, the human-nature relationships are subject-object, implying

Mother Nature has a value that cannot be measured nor quantified, it is on a playing field of their own. The environment around every human on earth, provides every necessity to sustain life. Nature provides food, shelter, and even entertainment to all its member. Although there significant challenges that arise when trying to survive in certain environments, the environment should not be destroyed just to make it easier thrive in. Nature is the ultimate provider for all organisms on earth, but there are those people that try and take advantage of nature's gifts. Due to greed for money and power, people mine the earth and destroy the entire environment. The way the earth and its environment is treated in completely disrespectful. The environment does have intrinsic

The people nowadays also abuse on what nature can provide to them. People are influenced by the western Culture, Man is more powerful and can have dominion over nature and that nature as they see become merely an instrument to satisfy human needs and wants. This kind of thinking or we can say attitude towards nature is called the “Anthropocentric Attitude”. Man reduce the value of nature as it is and it’s important because nature has made all things specifically for the sake of man and that the value of non-human things in nature is merely instrumental. An opposite thinking would be the Eastern Culture, for they value nature very well and they treat nature being one with them. This thinking or attitude is known as “Ecocentric

In the article “Are You Being Green Washed?” Robbins (2008) states the image of “greenwashing” which is that numerous number of companies promote their services and their products as environmentally friendly but in reality it is harmful for the environment. The author illustrates that by giving some example of companies that claim they are eco- friendly such as Palm oil and Rayon. He states the impacts of such claim on the environment and consumers in some ways. However, in order to protect the environment form the negative impacts of globalization and consumerism, government and individual must make a joint effort by enact laws and educate people and companies about the impacts of such problem.

Nature as w e know it means different things to different people. To an economist, natural is often seen as a resource to be transformed and put in readiness for human use. An alternative view is that humans are stewards who should care for natural things as well as making use of nature’s bounty. Another view is that nature of animism, which sees nature as a living thing, something to be respected and not controlled. Some native American’s view the earth as a sacred place could be called animist. Another alternative view is that the entire planet earth is a self correcting system based on a symbiotic relationship between the earth and the living beings(Peacock,

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.

In the essay “Humans Ought to Use Nature to Serve Their Own Needs,” Tibor R. Machan says humans should use nature for their own wants and feel no guilt or shame about it. He feels that it is okay for human beings to keep destroying the planet with pollution, and the toxic fumes and chemicals that we pump into the air we breathe every day. Machan believes that because human beings are nature themselves, we should be able to use nature however we please and indulge in activities just for our own personal enjoyment and happiness. There are many environmental activists concerned with the disappearing rain forests and scientists who study global warming who would be appalled at Tibor R. Machan when he says he is grateful for all of the despoiling of our planet, not to mention everything else he feels about exploiting nature just for fun activities.

What seems to be the trend in today’s market and what some are already practicing is the “green” life style. There is a need to create a product that can adhere to this lifestyle in a way that helps the planet, can be done safely and in style, with effortless routine, while clearly stating that you are contributing to the “green” way of life. Environmentalism, which is associated with the color green, is a broad philosophy and social movement which is centered on a concern for the conservation and improvement of the environment (Wikipedia, 2009). This movement is

In today’s day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in making the world a cleaner, more eco-friendly place. Green marketing is one major strategy being used to promote such efforts, but is it effective? There is some debate about this concept, including the history of green marketing, the problems with green marketing so far, the effectiveness of marketing schemes like Sunchips and Toyota, and the strategies that could be used to increase the ability of green marketing. While protecting our planet is a noble concept, its execution seems to be a little vague. Of all the aspects concerning green marketing, one thing is clear: our planet still has a long