Purple Cow Dairy Marketing Essay

1689 Words 7 Pages
Missing Figures. Marketing I Assignment: Purple cow dairy Purple cow dairy needs to increase its market share within the dairy product market itself. It needs to create a new marketing campaign to advertise its current products and display its new line of omega 3 dairy products. Purple cow dairy needs to reach out to its current consumer base and new consumers as well and demonstrate why its product line is better then the competition, display its benefits to healthy conscious consumers. Purple cow dairy must be cautious when putting a price on the new product line. While it will be more expensive then its current product line, they must be careful to price the product as it must be large enough to …show more content…
Due to the fact that Purple cow is a smaller based dairy company, its expenses(marketing efforts, manufacturing & transportation costs, wages) will be lower than current competition such as Nestle or Nielson. This allows for Purple cow to sell a product cheaper than the competition while still maintaining a fair profit. Purple cow is abit of a niche market, in the sense that it tries to sell products with unique traits such as organic milk, as opposed to the competition which is selling traditional based dairy products which can draw in consumers looking for something different. Purple cow has a specialized workforce keen on experimenting with new formulations to create products which meet the needs of the consumer and are heavily focussed on the quality of the product. There is a small market share of products (only 4% of people buy milk based products due to omega 3 benefits) which contain omega 3’s, allowing for Purple cow to be a market leader if successful in selling its new product line. Weaknesses: There is a small market share of products (only 4% of people buy milk based products due to omega 3 benefits) which contain omega 3’s. Therefore the market is small and not very profitable at this moment and any incoming company could fail at selling the product, including Purple cow dairy. Health based information on food products is often confusing or contradictory to the consumer,
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