Purpose Of A Marketing Plan

The Grad Consultants have spent the last two weeks observing CanGo and their business practices to help them determine the weaknesses within their organization. We will use our knowledge and experience to provide suggestions for improvement that will have a positive impact not only on CanGo’s bottom line but also on the morale of all those who are employed by the organizations. Elizabeth (Liz), who is the owner of CanGo, first conceived the idea of the company in 2006. Since then, the company has grown exponentially. According to the company’s intranet “Liz’s experience and

The Innovative A’s Consulting Group is glad to run our analysis on your company’s operational process. Your company has done tremendous progress and indeed it is a recommendable success as it started out small and grew to be one of the leading businesses in the industry. In our analysis over the past two weeks, we observed that, if planned well, CanGo has a promising future ahead. Our team came up with certain issues being faced by your company, which we assume, if not resolved, can cause a problem in the long run for CanGo to be more successful. Your company has been lucky over the past few years, but in our evaluation, we concluded that CanGo’s future needs a great deal of strategic planning. By carefully

follow, there are strategic theories to help them prepare their roadmap for a successful future.

You and your team have been hired by CanGo as consultants to help them improve their fast-growing business. The management team at CanGo is busy, not entirely organized and somewhat overwhelmed by their success. They are looking to you as an objective,

Let me say first thank you for giving us the opportunity to evaluate your company’s operational process. It has been a tremendous experience to be in a company that started out small and grew to one of the leading businesses in the industry. CanGo does have a promising future ahead. During our evaluation over the past two weeks, we have noticed a few things that will be a problem in the future if not resolved. It seems that the company has been profitable by chance not because of planning. At this point we feel the need to work on the planning aspect and all that it entails. There are six key issues and recommendations that we have made that we know

CanGo is a successful company that wants to expand and ensure its continued success. In order to accomplish this task, Liz the CEO has hired Forward Progress to examine current management practices at CanGo and provide a report outlining deficiencies and resolutions. Forward

Be Bold Consulting has been invited to provide CanGo with solutions and recommendations towards the advancement of the company. Over the last two months Be Bold has observed the operations of CanGo’s managers and employees. Through our observations we have found a number of issues and have several recommendations. Be Bold

After reviewing weeks 5 and 6 video episodes, we the business consultants have found that CanGo still has some issues that must be corrected in order to operate and function effectively. We have carefully evaluated CanGo’s issues and will be introducing them as well as providing recommendations to make corrections to help improve the company’s problem areas. The first issue was the employee evaluations; very vague. Another that we have noticed is that CanGo is expanding too quickly, another issue that follows CanGo expanding too quickly is that they lack the financial capital to grow so quick. Since they are growing, they are relocating their staff into different positions

My initial observation is that CanGo is a company that has had some success so far. Liz and her company have many great ideas for the future of the company. However, they still need to create a mission statement to show what the company is trying to accomplish as well as what they are about. Liz was given an award, and just glossed over the story, because she had no idea how CanGo came to where they are. There was lack of planning, and didn’t even have a vision for her company.

The content of this report is the consultant’s direct response to the current dilemmas facing the CanGo organization. The Project Consultant Group, selected to initiate a comprehensive response that allows for the immediate implementation of the principals and guidelines within this text. The Project Consultant Group develops a strategic initiative advancing the CanGo Corporation through strategic approaches both academic and relevant innovations in the functions of business. The consultant team selections of solutions are founded to offer an immediate increase in revenue, productivity, efficiency and conflict resolution in all areas identified

With any business there are certain things that need to be implemented to ensure balance and viability to be successful in the future. With CanGo, there is a vision of what they want to be and where they want to go for their future in the business world. They also have a sense of what they want as far as a good internal foundation that would help to carry these goals and visions to their upmost potential. CanGo is struggling with a few areas that will help them to be successful, these areas are, department communication, lack of structured financial analysis before starting a project, organization within the company, very little camaraderie and professionalism with the employees, as well as a lack of legal concern when it comes to actions within the company. If all these issues are not resolved

Solution: CanGo needs to find out what market they want to be in and also figure

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· In addition to CMOs, why do you believe so many other employees participate in marketing planning?

The government plays a large part in lives around the world through regulation, production, and delivery of goods and services that are funded through taxation, collection, borrowing or private donations. To put things into perspective, spending by the United States Government accounted for about 34% of the Gross Nation Product in 2015 which is down from 41% in 2009 ("US Government Spending," n.d.). The challenge created in today’s economy tasks leaders to be innovative and created so that their organizations remain current while preparing for the future needs of their customers and the organization. The strategic management planning process is an ongoing effort of evaluating all aspects of an organization’s status, values, needs, and how