Purpose Of A Mission And Vision Statement

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Businesses typically come in all sizes: big, medium and small. However, the majority of businesses require partnerships with other companies, from the smallest of business owners to the largest of public offering companies. For example, a small business owner - of a grocery store, may operate the store solely, but the business has a dependence on food & beverage distributors, in order to function. The same applies to a large public offering company - that sells pharmaceuticals; the operation usually relies on scientific research facilities to purchase utility patents from. There are a tremendous assortment of business categories, but the majority of successful companies all have a code of ethics, mission and vision statements in place. The three instruments are used to establish rules/ regulations, organization , and a business plan of action.
What is the purpose of a mission and vision statement? A mission statement is a strategic plan of action. It defines certain regulations that the organization should adapt and adhere to, during the growth of the business - to ensure its success and longevity. A good mission statement normally indicates the businesses values, and the demand the market will have for those ideals. For example, Apple Inc. mission statement is, "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple
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