Purpose Of Qantas

Company policies and procedures establish the rules of conduct within an organization, outlining the responsibilities of both employees and employers. Company policies and procedures are in place to protect the rights of workers as well as the business interests of employers. Depending on the needs of the organization, various policies and procedures establish rules regarding employee conduct, attendance, dress code, privacy and other areas related to the terms and conditions of employment.

Modern airline travel has become so commonplace that it is very similar to the crowded train system of the 1920s and 1930s. In the highly competitive airline industry, while not the largest company, the company that seems to glean the most press for providing innovative solutions and customer service is

Corporate Social Responsibility (CSR) encourages companies to take interest of all stakeholders into consideration during their decision-making process and not make their choices based solely upon the interest of their shareholders. By bring socially responsible, the company would make choices that protect social welfare which can have an impact on the buying decisions of the customers and building a reputation for the company as to whether the company is trustworthy or ethical.

November 16, 1920 Paul McGinness, Hudson Fysh, Fergus McMaster and Arthur Baird established Qantas in Winton, Queensland. Qantas is an abbreviation for Queensland and Northern Territory Aerial Services Limited. Today it is Australia’s largest domestic and international airline and was nationalised during 1947 after the Australian government purchased all shares in Qantas. Qantas is currently considered to be the world’s leading long distance airline and one of the most powerful labels in Australia. Qantas is persistent in providing exceptional service to its customers and is at the front line of the international civil aviation industry.

“With QantasLink recently being named the world’s best regional airline by Air Transport World and Network

Over the next 5 years, to ensure that it is the best for global travelers, HR will have to make sure that Qantas earns back its creditability in the same manner that it established it in the first place; with first-rate service and impeccable safety measures. Thus HR must select the best applicants to reinstate itself as the best airline. To do so HR will use many methods to screen applicants; Interviews, behaviour tests and aptitude tests, to ensure that their applicants are all job-ready. Building rapport with the Australian public can also be done through Equal Opportunity, building a multicultural, unbigoted staff that reflects the true fabric of Australian multiculturalism. This will appear favourably in the public’s eye, which values a ‘fair go’ for all Australians.

Organisations come to exist to fulfill many purposes and reasons. For example some pursue to provide essential services for the community benefit, whereas others for profit produce goods or services. Therefore in general terms business plays a role in overall contribution of our society. The market today is very strong and competitive. Hence marketing activities often can be a differentiating factor between industry leaders and the other market players. The purpose of this report is to examine the marketing objectives of Qantas airlines. This assignment wishes to firstly focus on giving a background of the company. Secondly defining the term segmentation and target market and describing Qantas apparent target market. Thirdly the positioning Strategy Qantas has taken, fourthly explaining the role that Integrated Marketing Communication plays in the company’s current marketing effort. Lastly marketing communication tools, messages, and media that Qantas uses to communicate with the different audiences it targets.

Qantas is one of the most recognised and longest running Australian companies. It is the world’s second oldest airline, and has a successful history to uphold.

There are lots of future plan for the Qantas Airway. One of the most important plans is that Qantas will still keep over 27000 people be the major

These main business objectives help the airline to focus on deliver quality services of the customers. Qantas main business is passengers transports and it is the world’s second oldest airlines. Qantas group operates approx 5600 flights in a weak in 59 cities of regional areas. Internationally, the group operates around 970 flights (Qantas-630 and Jetstar-340) in 44 counties 182 destinations. Moreover, through operations the group focused on five key elements that are right aircraft or right

The reason behind this is Qantas’s diverse flight operation of 142 destinations and its access to huge customer base (Datamonitor, 2007).

Launched just 8 years ago, today, the Jetstar Group consists of a network of value-based air carriers that deliver high quality air passenger services for budget-minded travelers across Australia, New Zealand and the Asia Pacific region. Beginning with just 400 employees, the company currently employs more than 7,000 people and carries about 20 million passengers a year. To gain some insights into how the Jetstar Group achieved this impressive growth in such a short amount of time, this paper provides a review of the relevant literature concerning the air passenger industry in general and the business strategy used by the Jetstar Group in particular. A summary of the research and recommendations for this company are provided in the paper's conclusion.

Combined, Qantas along Emirates offer 98 weekly routes between Dubai and Australia. This deal improved Qantas’ profit before tax with an increase of 80/90 million A$ in 2012/2013 while projecting an increase of around 400 million A$ in the financial year 2013/2014 according to an analyst at Macquarie (Joyce, 2013). This alliance surpassed the existing partnership - Etihad Airways/Virgin Australia which covers only 30 European routes (Varley, 2013). Ultimately, the alliance helped divert capital resources from Europe to

Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees."

As public biggest airline company in Singapore, Singapore Airline has several key business activities ranging from engineering, flight services until cargo services, but their main activity is more on flight services. Singapore Airline is relying heavily on Singapore financial system to operate their business. One of the evidence is that SIA benefiting from the financial market as the company’s share has been listed in SGX. As stated on Singapore Airline Annual Report, SIA has a cash surplus for the past 10 years on average………. Singapore financial system has help this company to grow and develop rapidly by their financial market, institutions and instrument, which will be discussed further later.