Purpose Of The Booklet Is A Good Rotation

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Purpose: The purpose of the booklet is to intrigue customers to bank or join with Santander, it informs new customers about why and what benefits the bank has over other banks. For example, they state that there is hassle-free switching in just 7 working days. The booklet is catered for young adults who are considering changing their bank or joining a bank. It also has different topics covering home insurance, Mini Accounts, Current accounts etc. This means the booklet is suitable for more than one type of customer since it dedicates different pages for different topics so lots of different people can take this booklet. It succeeds well in persuading customers since its clear, precise, presented well and clear with high-quality pictures and a high-quality gloss to make the person holding it feel professional. Layout: The orientation of the page is portrait which is a good rotation because it fits many words on one page. It also allows pictures to be placed without drowning the user with information. Lots of boxes are found throughout the booklet which holds all important information regarding the subject in the box. All spaces between borders are the same and precise which further strengthens the authenticity of the booklet. Unwanted but important information like Terms and conditions are placed at the bottom right where the user won’t look at instantly. Instead, lots of pictures and boxes with important information take up the majority of the page. The size of the paper

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