Push And Push Analysis

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.

People’s impression of traveling may be affected by their presumptions of their destination. For example, many people swarm to ‘tourist traps’ on their trips. While many of these attractions are interesting and beautiful, they aren’t very appealing to visit with thousands of other tourists. For instance, visiting Niagara Falls is a major tourist attraction. People may see impressive pictures of the falls and decide they want to go there. Once they arrive, they realize that there are people everywhere. As a result, it can be hard to get a good view of the falls. Some may realize Niagara Falls is not all that it’s hyped up to be. Others are thrilled that they got to visit the impressive phenomenon. It all depends on the expectations one has about it. If they were expecting to get jaw-dropping views and few people, they may be disappointed. But, they may

Disneyland was Walt Disney’s dream of a theme park that would be, in his words, “The Happiest Place on Earth”. Walt understood too well that the people that were hired would need to be taught how to create that elusive atmosphere. He called on Van France to assist him in creating what has become a world renowned training program. This program taught their employees, or “cast members”, to achieve the ultimate result, a “good show”.

Imagine going to a magical park with your family and friends where you don’t have to worry about a thing. You can eat anywhere you want to, do anything you want to, and create once-in-a-lifetime memories. Everyone is happy and free to do anything they want to. It’s the place to bond and spend time with loved ones. Going there would make your day. This was the vision that Walt Disney had years before Disneyland was created. He wanted to create a magical park, “The Happiest Place On Earth.”

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

The Walt Disney Company has created theme parks throughout the world for guests to undergo a specific experiences that recalls the guests’ inner child through rides, visuals, and music. Disney has proved to be more than just a theme park; it is portrayed as a “world” or “land” of acceptance and integration of all cultures into one place. The universality aspect is what draws people in from different countries to visit the parks. Ultimately, the Disney parks are based off of two key concepts: commoditization and Americanization. Since Disney is an imagined utopia, guests buy into, literally and figuratively, the commodities and experiences it offers. Through music and visuals, Disney intertwines a message of Americanization through a single world culture that the guests accept. Disney’s limited understanding of cultures became much more apparent as theme parks were erected in different countries with cultural values that differ from American norms. Disney is a utopian society that exposes a narrow interpretation of the different cultures throughout the world.

The progression of technology and its presence in society has strongly molded the way people live their lives today, and the way they will continue to live their lives years from now. But with this advancement of science and increased order, there is a consequence that seems to be a heavy price to pay: the loss of human emotion and freewill, and the submission to organization and commands. The tourist industry is one such manufactured machine, so to speak, that influences people's views in certain aspects. One of these aspects, culture, is a main focus of post-modernist writer Bryan Turner, who believes that "tourism invents and demands empathy...makes cultures

One design plan of Disneyland that showed a response to the changing America of the 1950’s was how they engineered the pathways to direct people without signage, leading to more order throughout the whole park which was a problem for the amusement parks pre-Disneyland. Because they could manipulate where people would walk throughout the park they could also place trash cans accordingly helping keep the park cleanly, another gripe against amusement parks before Disneyland. Another feature of Disneyland was the recreation of a main-street USA but, at 5/8th scale to help create a sense of nostalgia. This was especially potent amongst adults who were now moving into suburbs, furthering the separation between home life and a central downtown or

Other than that, each park is designed and structured towards the country’s culture. As operations exist outside the United States, Disney had to consider and accept the cultural differences between their home market of the United States and different international markets. A key theory that assisted Disney in global expansion to Shanghai, China is the understanding of Hofstede’s cultural factors which focuses on six cultural dimensions; power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, long-term/short-term orientation, and indulgence/restraint (Steers, 2016). “Hofstede compares culture to the “software of the mind” that differentiates one group or society from another.” (Steers, 2016). Figure 1 illustrates the cultural differences between China and the United States through Hofstede’s six cultural dimensions.

“… The pleasure we derive from journeys is perhaps dependent more on the mindset with which we travel than on the destination we travel to. If only we could apply a traveling mindset to our own locals, we might find places becoming no less interesting than the high mountain passes and butterfly-filled jungles...” (Alain de Botton 62) In the essay “On Habit”, Alain de Button observes that people have become accustomed to only viewing a new environment as a spectacular view and thrilling experience, rather than treating our own towns, which we see everyday, with the same humility and receptivity.

Hong Kong Disneyland has created a culture for their employees with open communication with their managers

After Eisner invested tens of millions of dollars to update and expand attractions and park facilities, Disney recovered its investment with attendance-building strategies. By creating a range of complementary services and entertainment at the park, customers stayed longer and spent more money. A plan was also put in place to develop Disney’s unused acreage and further maximize the profitability of these assets. One result of the above measures was that attendance at Tokyo Disneyland increased by 50% from 10.2m in 1983 to 15.8m in 1991.

Disney’s target market consists mainly of family-oriented Asian tourists, primarily those from mainland China, Taiwan, and Southeast Asia. The mainland China accounted for large number of incoming visitors. At the time of Hong Kong Disneyland’s establishment, Hong Kong already enjoyed booming business and tourism sectors, but the government believed that the latter would be invigorated by the creation of a then absent “family tourist” niche. Below are the

Ever heard of this place called Disneyland? Yes, that huge phenomenon that every little child loves and even teenagers and adults love. Where there is these amazing rides and every Disney character you can think of is there! You probably know it as this amazing place that everyone loves and there is no wrong! Or maybe parents even know Disneyland from taking their child there so maybe they could get their energy taken out!

Disneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part, with outlets all around the world, including Japan, America and France. And now, Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at the west of Hong Kong island, in Penny?s Bay. Land reclamation will be used if extra land is needed for Disney to expand in the future.