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Putnam Investments: Rebuilding the Culture

Decent Essays

Putnam Investments faced difficulties in 2003 when it became a target of scrutiny investigation, because the firm was involved in the issues of market timing and late trading. By then, Lawrence Lasser had been the CEO of Putnam for almost 17 years. The culture of the company was built around hierarchy, individual achievement, and aggressive, sales-driven growth . Lasser’s daily small actions did affect the culture of the company and gradually the weak culture led to the difficulties faced by the firm in 2003. One of the most representative examples is the investment philosophy under Lasser’s leadership. Lasser focused on the short-term financial returns and immediate requisition of new customers. Employees were encouraged to do whatever …show more content…

At the same time, I don’t full agree that this type of culture was absolutely right for an investment firm. To compete in the investment industry, long-term performance is very important. Yet, this industry is very fast-paced. If a firm only pays attention to long-term returns, it won’t attract many clients. Loss of clients will hurt the reputation of the firm. The reputational capital in the investment industry is one of the most important intangible assets. To address this type of difficulties, Haldeman should also have considered the economic value when he rebuilt the culture of Putnam. A combination of both Theory O and Theory E approaches would be a more successful strategy to rebuild the culture of Putnam. According to Cracking the Code of Change by Michael Beer and Nitin Nohria, companies that effectively combine Theory O and Theory E approaches to change can reap big payoffs in profitability and productivity. It is because a combination of these two theories can explicitly embrace the paradox between economic value and organizational capability. The leadership is to set direction from the top and engage the people below. It will allow the firm to focus simultaneously on the structures and the corporate culture. In the Putnam case, Haldeman could apply Theory E incentives in a Theory O way. For example, he could have designed a performance evaluation combining measure of economic value

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