Michael Meserole II
Professor Lewis
Org. Behavior
November 6, 2016
Case Analysis: ARISE
Strengths:
• Atmosphere
1. Lavender Scented Air
2. Earth Tone Décor
• Close Relationship with PWC
1. Bond between customer and employee
• Bring a Friend Program
1. Steered customers to bring a friend to ARISE and receive free or discounted products
• All-Star Team Plan
1. Tipping increased by 20%
2. Employees liked working in teams
• Gym Fees
1. Newly added fitness center fee brought $20,000 to revenue
• Marketing
1. Reached out to local celebrities
2. Appeared in magazines and newspapers
Weaknesses:
• PWC Turnover
1. 55% of customers left
2. Tipping was not what employees were told it would be, about 50% lower than what was expected.
• Responsibilities and Duties
1. PWCs had to try and sell products along with cleaning up after themselves. Also, restock supplies.
2. Some PWCs were seen as “slackers” so those who didn’t restock found themselves rushing around looking for supplies.
• Chambers not as involved as in the beginning
1. Gave Twyla Thompson control of ARISE Spa Operations, implemented All-Star plan without Chambers even looking at it.
2. Thompson and Solti never could see eye to eye and couldn’t reach agreements.
• Lacking Reasons for Employees to Stay
1. Tipping was
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