QHT1 Task 3 123114 Essay

618 Words Jan 26th, 2015 3 Pages
John Loyd
Student ID 000329013
QHT1 Task 3 Entrepreneurs use many tools to propel their endeavors. One of the tools that many entrepreneurs use is the innovation concept. The innovation concept is the development of new disciplines and practices within the frame work of the concept. Entrepreneurs bring about innovation through opportunities that are caused by change. Technology innovation, processes innovation, service innovation and product innovation are some of the ways that the opportunities within the innovation concept can be found. Each of these ways of finding opportunities happen in different ways.
Technology Innovation: The first way in which entrepreneurs use the innovation concept is technology innovation. Technology
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The reduction of human error on the production line cuts down on internal failure costs because less defective products have to be thrown out, less waste occurs and less downtime is experienced. Because these issues are usually caused by quality problems, process innovations that improve quality help eliminate internal failure costs.
Service Innovation: Service innovation happens when a company changes and improves their customer service methods. This makes the company’s product more desirable to customers because they are offered better customer service. This also gives the company the opportunity to build a better relationship with their customers. Often service innovation involves getting customer feedback on how to better their customer service. Better customer service creates more customers and; therefore, more cash flow and profits are experienced by the company.
Product Innovation: Companies find opportunities in product innovation by providing new products and services to customers. This keeps current customers interested in doing business with the company and has the potential to attract new customers. Sometimes this is done by creating new products, greatly changing an existing product or by just changing the way the current product is presented. Another form of product innovation is branding. By creating a more positive brand image a company can keep the interest of consumers. Most people have heard the phrase

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