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Qantas Airline Half Annual Financial Results For 2015 Essay

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Qantas is renowned as the world 's foremost long distance carrier and among the most powerful brands in Australian market, being established in Queensland in 1920. The company has been magnificently able to establish a standing for distinction in safety, operational dependability, high end technology and excellent customer services. It operates in local, national and international routes and destinations (QANTAS, 2015). Today, the airlines operates across a network of 175 destinations in 42 countries covering all over the world with approximately 30,000 employees. The Qantas group also propagates subsidiary businesses like complementary airline brand Jetstar, and other businesses in dedicated services such as Q Catering, Qantas Freight Enterprises and Qantas Frequent Flyer (QANTAS, 2015).
This report is based on the study and research of Qantas airline half yearly financial results for 2015. The strategic purpose of this report is to scrutinise the present strategies employed by the company in its transformation programme, how it profits them, how it lowers the cost structure, the need and scope for imminent strategies for future to further improve the profits and the direction of the company. In this report, an analysis of key economic factors and trends has been done to identify the effect of these factors on future business, crucial drivers for change, developments in the Asia Pacific region and how the company adopt their strategies for future progress and course of the

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