Qantas Analysis : Qantas And Jetstar

1) Qantas Airways Limited is the national airline of Australia, it is also the largest airline in Australia. The Qantas Group’s principal business is providing domestic and international air transport services for passengers. Additionally, Qantas owns several subsidiary companies such as Jetstar and QantasLink that also operates flights to domestic and international locations, and Q Catering, a premium full service flight caterer.

Qantas International faces both direct and indirect competition, in a highly competitive, global marketplace. Direct competitors to Qantas International are those airlines that market full service international air travel, and the primary direct competitors identified in this market are Emirates and Singapore Airways.

Established in 1920, Qantas is the world's 11th largest airline and the 2nd oldest. It was founded in the Queensland outback as the Queensland and Northern territory Aerial Service (QANTAS) Limited, by pioneer aviators Hudson Fysh, Paul McGinness and Fergus McMaster. Qantas was a former government owned business; it did not view profits or efficiency as its prime goal. In 1993 a 25% stake was sold to British Airways. Qantas was privatised in 1995 and has had to adopt management practices to overcome both internal and external influences and had to change its narrow-minded culture. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas

QANTAS International will also be facing an improvement as it is a large aspect of the QANTAS brand and has also suffered financial hardship over the previous years. The news that QANTAS would be cutting 1000 jobs over a 5 year plan, including orders for a new AirBus and talks of a new Asian airline as well as a new Japanese low-cost carrier that would work jointly with Japan Airlines, was received well by investors who initially cheered the announcement, sending Qantas shares up as much as 4.3 per cent, but the stock retreated in afternoon trade to close down half a cent at $1.525.

The Australian domestic airlines industry operations usually consist of transportation of freight and passengers domestically (IBISWORLD, 2010). The industry has been experiencing slightly negative annual revenue growth of negative 0.4% for the past five years (IBISWorld, 2010). The domestic airlines industry consist of two major players such as Qantas Airways and Virgin Blue, and three minor players such as Regional Express, Skywest and Tiger Airways (IBISWorld, 2010).

Qantas range of subsidiary business operates in different sector but all of them supporting airlines industry’s activity, such as catering, baggage handling and engineer. This also helped them to control supplier and aircraft maintenance cost.

Qantas’ External environment consists of competitors, government, laws and regulations. In the travel and aviation industry, competition is a huge factor. Over the years we have seen incredibly successful airline companies, such as Ansett, crash due to the fact that they cannot compete with their cheaper international competitors. Qantas has dominated the Australian domestic market, however, internationally things haven’t been as easy. Being one of the more expensive airlines, Qantas already struggles to keep up with its major competitors such as Emirates and Thai, both of which provide much better ‘bang for your buck’. With globalization becoming a factor in modern business, Qantas couldn’t afford to remain a domestic service provider. In order for them compete, Qantas needed to broaden their services and become a dominant International airline.

| Qantas study its customer markets which normally include: Consumer, business markets, reseller markets, government markets and international markets.

Qantas, the name originates from the introductory letters of the words in the first enrolled title – Queensland and Northern Territory Aerial Services Limited (QANTAS). Qantas is the world 's second most seasoned carrier. Established in the Queensland outback to 1920, it is Australia’s biggest domestic and international airline. Furthermore may be perceived concerning illustration a standout amongst the world 's heading adrift in length. Separation carriers, Hosting pioneered administrations starting with Australia with North America and Europe. The Qantas in 2012 utilizes roughly 32,500 people, Also offers administrations crosswise over a organize spanning 182 destinations Over 44 nations.

Qantas was founded in 1920 by Hudson fysh and McGinness in Queensland. Qantas is one of the best airlines in Australia which is providing both international and domestic services to the people. Because of its safety, perfect management, maintenance and

Qantas founded in the Queensland outback in 1920 “ Figure 1 visual depict Qantas in 1920”, Qantas has grown-up to be Australia 's largest domestic and worldwide airline. Registered in the beginning as the Queensland and Northern Territory Aerial Services Limited (QANTAS), further Qantas is regarded as the world 's leading long coldness airline and one of the strongest brands in Australia. Qantas had built a status for excellence in safety, operational reliability, manufacturing and maintenance, and customer service. The Qantas Group 's chief business is the transportation of clients using two balancing airline brands Qantas and Jetstar. Qantas airline brands operate local, domestic and international services. The Group 's broad variety of

Qantas was found in Winton, Queensland on 16 November 1920 as Queensland and northern territory aerial services limited by Paul McGuinness, Hudson Fysh, Fergus McMaster and Arthur Baird. The airlines first aircraft was an Avro 504K. The aircraft has a cruising speed of 105 kilometres per hour and carried one pilot and two passenger. 84 years old Alexander Kennedy was the first passenger receiving ticket number one. The airline operated air mail services subsidised by the Australian government, linking railheads in western Queensland.

Founded in 1920, Qantas has grown to be Australia’s leading domestic and international airline. The company has built “a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.” Today, Qantas offers services across 182 destinations in 44 countries, which include Australia, Asia and the Pacific, the Americans, Europe, the Middle East and Africa.

“Qantas has grown to be Australia's largest domestic and international airline. Founded in the Queensland outback in 1920. Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia.”

Qantas airline was first set up in Queensland, Australia in 1920 by to veterans. In civil aviation industry Qantas has made their reputation and become the symbol of reliability, security and advanced technology in customer service. Apart from the main business of passenger and cargo transport, Qantas also has many subsidiaries companies including Qantas link, Jet star etc.