Qantas Australia 's Largest Domestic And Worldwide Airline

Reflecting this, the need to cut costs is a central tenant of the Group's strategy for Qantas. According to the airline, the cost base is around 20 per cent higher than key competitors.3 It simply does not have the low cost structure of many of the competitors,

1) Qantas Airways Limited is the national airline of Australia, it is also the largest airline in Australia. The Qantas Group’s principal business is providing domestic and international air transport services for passengers. Additionally, Qantas owns several subsidiary companies such as Jetstar and QantasLink that also operates flights to domestic and international locations, and Q Catering, a premium full service flight caterer.

Qantas’ financial performance has been very successful in recent years with the business recovering strongly from GFC and a large decrease in revenue to ear 377 million in 2010. The effective financial performance has been the result of effective profitability, liquidity, efficiency, return on capital, good solvency and growth including the establishment of a new airline (jet star).

Founded in Queensland Australia in 1920, Qantas has now become Australia 's biggest name in relation to domestic and international airline. Originally registered as the Queensland and Northern Territory Aerial Services Limited (QANTAS). Qantas is widely regarded as one of the world 's top airlines and one of the strongest brands in Australia. Over the years it has managed to build a reputation for excellence in

5.1) Strength: Qantas have a very strong and very trustworthy name, which has a proof record by its history of being the second oldest airline in domestic

Qantas is established in the Queensland outback in 1920 and after that it has become biggest domestic and international airline and strong brand in the Australia. It is enrolled as the Queensland and Northern Territory Aerial Services Limited (QANTAS) and the group two airlines brands are Qantas and Jetstar those provides transportation services of the customers. Qantas created its strong brand reputation through deliver safe and secure services, focus on customer services, maintain reliability of operations and focus on maintenance, engineering and technology (Qantas Airways Limited, 2014). Quanta main business aims or objectives are:

Qantas has become Australia's largest domestic and international airline, it was registered initially as the Queensland and Northern Territory Aerial Services Limited (QANTAS) which broadly viewed as the nation's top leading long distance airline and is top airline brands in Australia. Qantas have built a good reputation in safety, operational reliability, building and support, and customer services. Qantas is at the forefront of the universal civil aviation industry, will be continuing providing outstanding service to their customers. Qantas first priority is safety and forms the foundation of every single sound decisions and activities inside the company.

Qantas Airways Limited is the largest and oldest Australian airline group, founded in 1920, to provide the operations of customer and freight travel services, throughout both the international and domestic aviation transportation markets (Qantas Airways Limited, 2017). Qantas is the third oldest airline in the world, after KLM and Avianca, and known greater widely, as the leading long distance airline in the world. One of Australia’s most iconic brand names, Qantas, accounts for occupying a substantial market share in the air travel industry, in which 2015 averaged 28% for Qantas international markets, and July 2016 accounted for 39% annual share of capacity in the Australian domestic market (anna.aero, 2016 ). The Qantas group

Qantas is an Australian airliner that was founded on November 16, 1920 in the outback of Queensland. Eventually the company would move its headquarters to Longreach, Queensland. The name Qantas is an abbreviation for Queensland and Northern Territory Aerial Services Limited (Qantas, 2016). Like many companies, Qantas begin with mail and passenger flights from Charleville to Cloncurry. In the early years of service, the company used fragile biplanes, that carried one to two passengers in an open cockpit. Between 1926 to 1934, Qantas changed the company to Qantas Empire Airways Limited, took on experimental services for the UK, moved its headquarters to Brisbane, and begin building its own aircraft (Qantas, 2016). In 1935, with a DH86, Qantas took its first flight overseas, from Darwin to Singapore carrying mail. During the wars, Qantas built an engine overhaul in Sydney, Australia, where the company moved in 1938. Qantas assisted with evacuating personnel, dropped off supplies to troops, and in 1944 the company adopted the

For the financial year that ended on the 30th of June 2013, the Qantas Group reported an underlying profit before tax of $192 million, which translates to a statutory profit before tax of $17 million and a post tax statutory profit of $6 million respectively. The development of the Qantas Group’s strategies set for 2012 and 2013 progressed in seemingly tactical ways, despite a challenging backdrop in both the domestic markets and international markets with stellar high fuel prices across the globe and an excess of capacity in Australia concerning domestic low cost and full service carriers. The international market also faced and continues to face over capacity

| Qantas study its customer markets which normally include: Consumer, business markets, reseller markets, government markets and international markets.

The basic requirements for operation managements is understanding of the customers’ needs and satisfied them, and use fewer resources to maximise the efficiency and effective of the company’s productivity. Therefore two typical Australia companies have been shown blew. One is the largest Australian supermarket, Woolworths Limited, and another one is the largest airline company in Australia, Qantas Limited.

This report’s main purpose is to provide an overall analysis of the performance of Qantas Airlines Limited which despite being Australia’s largest local and international airline, QANTAS has been struggling with financial matters since 2011 due to specific adjustments in the guidelines of accounting such as the assets impairment. It has also forged an alliance with the Emirates Airlines which is based in the United Arab Emirates. There has been a notable concentration on the reduction of the size of its fleet and number of jobs to mitigate the losses it suffered in 2004.

Combined, Qantas along Emirates offer 98 weekly routes between Dubai and Australia. This deal improved Qantas’ profit before tax with an increase of 80/90 million A$ in 2012/2013 while projecting an increase of around 400 million A$ in the financial year 2013/2014 according to an analyst at Macquarie (Joyce, 2013). This alliance surpassed the existing partnership - Etihad Airways/Virgin Australia which covers only 30 European routes (Varley, 2013). Ultimately, the alliance helped divert capital resources from Europe to

Mergers or alliance - The growth of strategic alliances with other airlines such as Emirates could bring about substantial returns including more frequent flights and Frequent Flyer passengers, an extended route network, and cost and efficiency benefits.