Qantas Business Report Essay

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Qantas Executive Statement: Established in 1920, Qantas is the world's 11th largest airline and the 2nd oldest. It was founded in the Queensland outback as the Queensland and Northern territory Aerial Service (QANTAS) Limited, by pioneer aviators Hudson Fysh, Paul McGinness and Fergus McMaster. Qantas was a former government owned business; it did not view profits or efficiency as its prime goal. In 1993 a 25% stake was sold to British Airways. Qantas was privatised in 1995 and has had to adopt management practices to overcome both internal and external influences and had to change its narrow-minded culture. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas…show more content…
• A stronger sense of leadership who possesses directorial characteristics Political: • Focus on managers using power and influence to achieve their goals. • Balancing the interests of competing stakeholder groups. Contingency: • Management practices at Qantas are more flexible and adapted to suit challenges in society such as the reaction to terrorism, the introduction of viral disease and the ever changing market and customer requirements. The outcomes of the changes saw a more effective/ more efficient management structure, allowing Qantas to deal with changes in the internal and external business environment more effectively. How the change was managed: Challenges that required managers to react and ensure that changed occurred was the event of September 11, which caused: • A catastrophic industry crisis as 200 000 staff were cut in the world aviation industry. • Qantas had lost 11% of its international air traffic and profits fell by $300 million. Also the collapse of Ansett, which: Qantas capitalized on by increasing its domestic share of the market from 55% to approximately 80%. Qantas management had effectively filled the gap left by Ansett by moving planes from the depressed international routes to the company’s expanded domestic market and by leasing planes from overseas to expand its aircraft fleet by

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