Qantas Marketing Audit Essay

Subject: The various stages of the Qantas Business Life Cycle over the past 10 years

Established in 1920, Qantas is the world's 11th largest airline and the 2nd oldest. It was founded in the Queensland outback as the Queensland and Northern territory Aerial Service (QANTAS) Limited, by pioneer aviators Hudson Fysh, Paul McGinness and Fergus McMaster. Qantas was a former government owned business; it did not view profits or efficiency as its prime goal. In 1993 a 25% stake was sold to British Airways. Qantas was privatised in 1995 and has had to adopt management practices to overcome both internal and external influences and had to change its narrow-minded culture. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas

Qantas was founded by the Paul McGinneses, Hudson Fysh, Fergus McMaster and Authur Braird in Winton, Queensland on November 1920. Qantas is one of the largest airline in Australia and one one the oldest airline in the world. The story began when Paul Mc Ginnes and W Hudson Fysh heard of the award of $20,000 prize offered by the Government for the first Australians to fly in 30 days from England to Australia. The company was established under the name of The Wstern Queensland Auto Aero Service Limited, abbreviated to the ‘ QANTAS’.

The weakness of Qantas lies in the management and their lack of investment in their employees. The management weakness can be seen in many of the financial and operational issues. Qantas faces several Industrial disputes which the company’s competitors do not experience. These issues affect the interior structure and the external opportunities to gain new customers. This also makes this their biggest

1) Qantas Airways Limited is the national airline of Australia, it is also the largest airline in Australia. The Qantas Group’s principal business is providing domestic and international air transport services for passengers. Additionally, Qantas owns several subsidiary companies such as Jetstar and QantasLink that also operates flights to domestic and international locations, and Q Catering, a premium full service flight caterer.

Qantas is the oldest airline in the English speaking world. It was founded by the three aviation pioneers Hudson Fysh, Paul McGinness and Fergus McMaster as the Queensland and Northern Territory Aerial Service in 1920 and has grown from one aircraft which offered air taxi services and joyrides to a

Qantas is one of the most recognised and longest running Australian companies. It is the world’s second oldest airline, and has a successful history to uphold (Qantas Web Site, 2008).

Founded in Queensland Australia in 1920, Qantas has now become Australia 's biggest name in relation to domestic and international airline. Originally registered as the Queensland and Northern Territory Aerial Services Limited (QANTAS). Qantas is widely regarded as one of the world 's top airlines and one of the strongest brands in Australia. Over the years it has managed to build a reputation for excellence in

Qantas is one of the oldest airlines in the world and Australia 's largest airline. Qantas was founded in Winton, Queensland on November 16, 1920 for the Queensland and Northern Territory Air Services Limited. Qantas first aircraft is Avro 504 K. The airlines fly international from May 1935, when it begins service in Darwin, Northern Territory Singapore. In fact, Empire Airlines still provides to London flight service. In 1938, the airline began using airships to serve S.23 Empire, as from Sydney to Southampton route takes nine days, so that passengers need in the middle of the hotel overnight. “From 1938 to 1945 the World War II period, the Australian government sent Empire Airlines flight squadron, there are a lot of planes crashed in flight. From 1934 to 1944, Empire Airlines offer from Perth to Sri Lanka 's non-stop service throughout the flight over 24 hours, maintaining radio silence.” According to (Qantase, 2014)

The boards of directors are implicating new strategies to help Qantas renew in the post maturity stage. These strategies are:

Flight Centre describes itself as a global discount flight specialist. Taking into consideration the relative size of the Australian and international operations as well as the availability of information on global environment and competitive factors, for this analysis, it is more appropriate to consider the Flight Centre’s industry environment as “The Australian international and domestic airline

At the moment Australian passenger airline industry is dominated by thee large domestic carriers: Quantas, Jetstar and Virgin Blue.

* Jetstar Pacific operates an existing six aircraft fleet including 5 Boeing 737s and a single Airbus A320 to seven destinations across Vietnam.

Qantas Airways Ltd. is Australia 's number one domestic airline and a leader in the Asia-Pacific region. It is one of the ten largest airlines in the world and is considered to be the second

Owned by parent company Qantas, the Jetstar Group is comprised of a network of value-based air carriers that deliver passenger services across Australia, New Zealand and the Asia Pacific region (About Jetstar, 2012). The Jetstar Group's most recent five-year strategy has been to "turn the international business around [by] reducing investment in underperforming business areas and directing capital towards growth opportunities" (Qantas Reports Strong Full-Year Profit in Challenging Conditions, 2011). In addition, the Jetstar Group intends to "focus on improving the customer experience, develop a stronger and broader alliance