Qantas Social Responsibility

As one of the most publicised and well-known companies in the nation Qantas’ reputation can hinge on their sustainability practices. Any slip up for the company will attract media attention which is why it is pivotal that Qantas has adequate sustainability practices in effect. As an international airline, the amount of resources in which Qantas can lead to a significant impact on the environment. There are many areas within the daily routine in which Qantas need to be wary of how the company’s actions are affecting the environment. Some of the main sustainability issues in which Qantas need to focus upon is there carbon emission footprint, this includes practices such as fuel consumption and efficiency and releasing emissions. The safety of

The main concept of my assessment is to research about the two companies which take cares of two different industries but are located at one place or the same industry but located at different countries. As a group we chose Qantas and Wesfarmers both from Australia. The industries are different but the countries they are running in in same. I would like to decribe the vision, mission and values of these two Organisations and morovr about their Corporate Social Responsibility. Qantas and wesfarmers have broadcasted their social reports on their particular websites. Wesfarmers as Australia’s largest private sector employer having total employees of in number 210000 and have shaeholders roughly 500,000. They do business with one objective i.e. to provide satisfactory returns to their shareholders. The aim of the company is to deliver the needs and wants of the customer, executing a healthy and protected environment for employees, with rewards and delivering opportunities for the progression, placing a strong prominence on protection of the atmosphere as total and performing with reliability and fairness when trading inside out of the Orgnisation. Qantas as a Queensland based in 1920, airline segment company aims to be the Australia’s principal domestic and International airline. With sub company running under Qantas, like jetstar which is known to as cheap domestic and international flights and Qantas express ground clerance which take cares of

Qantas has been actively involved in carrying out corporate social responsibilities throughout the years. For example, they have taken measures to reduce their carbon footprint. Greenhouse gas emissions is a huge issue which looms large over the aviation industry. As such, Qantas has prioritised reducing carbon emissions from aviation fuel. Qantas has invested in next generation aircrafts which are more fuel – efficient, such as the Airbus A380 and Boeing 787 Dreamliner. The Qantas group invests in Bombardier Q400 for regional routes, which expends 35% less fuel than other similarly sized aircrafts.

The vision statement of Qantas involves the organisations long-term objectives. The company has mentioned that they would like to sustain the world’s best premium airline and the world's best low fare carrier. The mission statement involves the aim and values of Qantas. The organisation is focusing on five important elements in order to attain their missions, these include:

Delta is dedicated to minimize its impact on the environment and conduct its operations in an environmentally responsible manner. The company’s ongoing sustainability efforts include increasing transparency by tracking its greenhouse gas emissions and ensuring that the company’s emissions reduction target aligns with those set out by IATA (International Air Transport Association). In addition, the company is encouraging its employees and customers to reduce waste through initiatives such as in-flight recycling, employee recycling centers, employee alternative commute options, e-ticketing and aircraft carpet recycling.

Management practices at Qantas are more flexible and adapted to suit challenges in society such as the reaction to terrorism, the introduction of viral disease and the ever changing market and customer requirements.

Qantas has three major problems. 1.) Fuel efficiency, 2.) Lack of communication between employers and employees, 3.) Competition in the corporate customer market (Ferguson

To be socially responsible, the airline industry must have a clear, rational definition of social purpose, a system of setting priorities based on their social implications, and a structured, integrated approach to financial and social action (Graham, 2010).

There are four levels of social responsibility – economic, legal, ethical, and philanthropic. Let us evaluate one by one for the given scenario.

Corporate social responsibility refers to a business practice involving initiatives that benefit society. Southwest airlines takes Corporate Social Responsibility and sustainability to the next level. Southwest takes part in charitable giving, community outreach and volunteerism, and environmental initiatives.Southwest.com states, “At Southwest Airlines, we are committed to conservation and mitigation of our environmental impacts. With efficiency as a core element of our business and climate change strategies, we strive to minimize our impact on the environment while remaining true to our triple bottom line of Performance, People, and Planet.” According to Southwest.com, “seeing the earth from 30,000 feet is a constant reminder of both the fragility and interconnectedness of the place we call home. This viewpoint reinforces our ongoing commitment to conservation, the responsible use of resources, and mitigation of our environmental impacts.” This belief reflects Southwest’s commitment to the environment.

It is also their vision ‘to be a great airline that champion’s the Spirit of Australia’ (Qantas.com). Since it is their vision to demonstrate the Australian Spirit to the public, it is vital that they start incorporating practices that reflect this conduct within the

Over the past few decades, sustainable business practices have become more prevalent and required in corporations. Australian organisations are required to be responsible for being sustainable socially, economically and environmentally, here we focus on the environmental factors. Australia’s government is constantly coming up

Current approaches to CSR are fragmented and/or disconnected from business goals. Many firms still consider CSR as another generic public relations problem in which media campaigns and CSR reports are used to paint the company as a positive ethical, social and or environmental advocator and supporter. For example, the annual reports discuss a firm’s sensitivities to CSR issues, but completely lack the entire story and offer no further forward commitments from the firm. Further, the ratings and rankings measurements are self-appointed by the firm, not always accurate to validate the work and direct impact to what they are measuring, and the criteria base varies widely and weighed differently in the final scoring. Worst of all the data lacks impartial auditors for validating the data to ensure the ratings have been accurately met, and data is statistically significant and a good proxy for what it is supposed to reflect. This has resulted in reactive initiatives designed to appease vocal

In addition, American Airlines also prides itself on maintaining a happy healthy work environment so they can maintain a positive surrounding community. They do this through acting as responsible stewards as well as reducing their mark on the environment. They act as responsible stewards through continuously looking for new ideas and opportunities to further improve their environmental performance.(Corporate Responsibility) In 2009 they made impeccable improvement to the environment in several was such as the fact that their environmental initiatives resulted in the reduction of their greenhouse gas emissions related fuel from 2008. This is not the only way they have aided in the improvements of the environment they also saved at least $10 million through energy-saving initiatives, as well as increasing fuel-efficiency. Furthermore, they signed agreements in partnership with 15 other airlines to purchase future supplies of alternative fuels they also reduced ozone depleting substances through the replacement of certain industrial cleaning products. (Corporate Responsibility)

Just as the GRI index helped define and legitimize Corporate Responsibility reporting, so standards and guidelines would help strengthen your credibility as CSR-minded investors. Expanding the criteria from a socially responsible purpose to socially responsible and measureable practices would show dedication. Do you have pollution limits or salary