Qantas Swot Essay

Qantas airline has introduced as the fast growing and dynamic environment in Australian airline business. Various business strategy and marketing analysis has tremendously changed in the field of Qantas airline. Different types advance technologies have been applied to make it second largest foreign airline. The nick name of the Qantas airline is The Flying Kangaroo which is based in Sydney Airline. Qantas airline is the world’s oldest airline. The headquarters of the Qantas airline are located

adapt brand positioning, and brand positioning shows the brand’s unique value through price (Kotler, 2013, p. 215). For Qantas, the pricing strategy utilises a cost plus margin method of product pricing, offering lower pricing in accordance to the market demand. The number of travellers requiring Qantas services, prompt the airline to adjust pricing rates accordingly. Qantas Airways provides different prices, to different customers, and combines the price setting with customer needs (Suciu, 2013)

Qantas Group Policies The Qantas Group has a set of 10 Group Policies, which reflect the Non-Negotiable Business Principles and outline the minimum expected standards across a range of governance areas where compliance is necessary for legal reasons and to protect our brands and reputation. These are the Qantas Group Policies: 1. Code of Conduct and Ethics; 2. Business Resilience Policy; 3. Contract Engagement, Review and Execution Policy; 4. Cyber Security Policy; 5. Environment Policy;

analysis report of Qantas Airways Limited (Qantas Group) basis on the 2011 annual report. For the auditing purpose, the report will mainly focus on auditing perspectives. First of all, an overview of the company and industry, it gives an idea of what the business conditions in which they face with. By using the SWOT tool, we ensure the analysis is matched with the real business situations. Moreover, the report will discuss different categories of laws which would be applicable the Qantas Group and also

choose this news because I think that this airplane industry is having a decline in revenue problem. So I interested to analyze this airplane company. But before I analyze this company, I want to explain a little bit about this airplane industry. A Qantas airway is an airplane industry from Queensland, Australia, and the head office of this airlines industry located in Sydney, Australia. This industry was found by 3 people named Paul McGuiness, Hudson Fysh, and the last one is Arthus Baird. This industry

environment. This includes the business cycle of a nation, monetary policy, fiscal policies, and trade policies. For instance in 2013 the Qantas Airlines was severely affected by the political unrest in Thailand which in result, caused a major concern for the organisations to generate adequate revenue in that particular region. In relation to that situation, Qantas also didn’t manage to obtain their desired target of revenue in the Middle East region due to the political instability that most Middle

past five years (IBISWorld, 2010). The domestic airlines industry consist of two major players such as Qantas Airways and Virgin Blue, and three minor players such as Regional Express, Skywest and Tiger Airways (IBISWorld, 2010). 2.0 External Analysis External analysis is used to analyze the external environment of an organization to identify any threats and opportunities, which is part of SWOT (Hill, Jones Galvin & Haidar, 2007). This part of the essay will be looking at what

this long operation period, Qantas constantly developed and improved so as to achieved some achievement and earn good reputation. For example, in 2012, it got different awards about entertainment facilities, the best first class and business class within 10. In addition, it was the best safety airline in the world from Airline Ratings in 2013. These good growth can lead Qantas come into a good situation and bring more passengers. 1.4 Affecting future strategy choice Qantas got a lot of awards in past

1.0 Introduction Qantas Airways Limited was founded in Queensland in Australia in 1920, and it is one of the oldest airlines in the world. Qantas is the acronym of the Queensland and Northern Territory Air Services. It is the Australia’s largest airline and Australia’s national airline. Its parent company is Qantas Group. Qantas Group operates the Australian aviation industry, including aviation (stock limited liability company operating international routes and Australia), QantasLink, Jetstar (low-cost

Analysis This report largely focuses on constructing a situational analysis of Qantas Airlines. An organisations situational analysis refers to an analysis that consists of ascertaining the key factors that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis consists of the environment analysis (both internal and external environment), competitor’s analysis and finally the swot analysis. By analysing those elements stated above, it is likely that the higher