Qantas Understanding Organisations Essay

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Understanding organisations – Case Analysis MMM262 Matthew Acciarito Contents: Introduction - 3 Modernist Analysis – 4 Environment - 4 Social structure - 5 Technology - 5 Culture - 6 Problem Statement - 7 Solutions – 7/8 Symbolic – Interpretive Critique - 9 Post Modern Critique - 10 Conclusion - 11 Reference List - 12 Introduction Qantas is the world’s second oldest airline, founded in the Queensland outback in 1920. The organisation has dominated the Australian aviation industry to now be the largest domestic and international airline, employing approximately 37,500 people within 44 different countries becoming one of Australia’s strongest brands. This report will analyse the company…show more content…
This intricate social structure within organization also comes with excessive labour costs. Although the mechanistic management system is the most appropriate for Qantas and other airlines in the industry, repeat problems tend to arise, close supervision and controlled centralization. When under immense pressure due to an unstable environment this system may be put to question, where as an organic system has greater flexibility and constant innovation that may handle this pressure much more efficiently. Technology Technology plays a major role within the aviation industry. As technology advances the company becomes more efficient, more out puts for fewer inputs. Within Qantas to be successful means to be up to date with the latest in technology, this includes hardware and software but also advanced technical systems. The Qantas typology of technology is the Thomson typology; this is based around three general types, long-linked, mediating and also intensive (Hatch, MJ and Cunliffe, AL 2006). Particularly focused on the intensive segment, this requires coordinating the specialized abilities of two or more experts in the transformation of a usually unique input to a customized output (Hatch, MJ and Cunliffe, AL 2006). The key feature of intensive technology is organisations must select, combine, and apply tasks based on the feedback received from the output produced (Sikdar, A 2008). This is Qantas’s current process,
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