Qnt 561 Week 2 Case Analysis Paper

Without keeping costs to a lower level, they wouldn’t be able to provide value product and services to the customers and this is a major source of conflict for the company. In this case demographics, some into the picture since the cost of employee determines the actual cost for the company (Wolf, 2009).

success factors. However, the company has a few weaknesses and threats they need to address in

As a financial advisor, are there factors other than return and risk that should be considered in making this decision?

For this, the marketers can study the company’s competitors in and the average market to get insight into other high-end children clothing already in the market that is successful. Researching competitors will also help in creating a product that is successful and different from the ones that are already in the market.

The organization that I have chosen to write about is Carter’s Inc., which includes the two children’s clothing stores Carter’s and OshKosh B’Gosh. I will primarily be talking about just Carter’s because that is the store that I work at but most information in this paper pertains to OshKosh as well. I have worked for this company for just over four years now and have learned a lot about how they run their business so the majority of the content in this paper will be from personal experience unless stated otherwise. Carter’s in the leading provider of children’s clothing and accessories in America, selling more than 10 products for every child born in the U.S., according to their website (History, 2016). Carter’s clothing ranges from size preemie all the way up to a children’s size 8, which is a recent move for the company. Before last year they had only gone up to a size 6X for girls and 7 for boys but due to popular demand and test stores selling the size well they went up to size 8. Carter’s was established in 1865, while OshKosh was established 30 years later in 1895. OshKosh was then acquired by Carter’s in 2005 (Brands, 2016). While OshKosh is now part of Carter’s Inc. that is the only thing that has changed for them, their distributers and their clothing are still the same. Carter’s and OshKosh make up over 600 retail stores while they’re also sold at thousands of national department stores. Carter’s Inc. also has four other brands: Just One You, Genuine Kids, Child

The objective of this assignment is to analyse two market offerings that we have chosen from the fashion industry which are Zara and Padini. Zara is one of the largest international fashion companies and it belongs to Inditex, which is one of the largest distribution groups (Zara, 2017). Furthermore, Zara has always been striving to meet the needs of their customers and at the same time, customers can provide input to Zara regarding the latest fashion trends, taste, ideas and so on. This is to ensure Zara can satisfy their customers with their products. The next market offering that we will be discussing about is one of the most famous clothing brand in Malaysia, Padini Holding Berhad, which refers to Padini. More to the point, Padini provides several of their own holdings brands, such as Seed, Vinci, Miki, PDI and more.

In today’s markets, where consumers are face with a wide variety of product, the creative ones that go beyond the expectation of functionality are more appealing to consumers [1]. Hence, the important of innovation in a company’s long-term economic success. Consequently, a lot of effort has been given to develop methods to promote creativity in idea generation that allows designers to produce a large number of ideas and explore the solution space [2]. For example, Brainstorming, Csketch, TRIZ, biomimetic design, and design-by-analogy. However, besides been able to generate creative ideas, and important aspect of the design process is to be able to select those creative ideas. Hence, several concept selection methods (CSMs) have been developed and often applied during the idea selection process ( e.g., the Pugh chart, utility theory, and the Analytical Hierarchy Process) [3]. However, one limitation that some this CSMs have in common is that a predefined set of criteria are used to evaluate the ideas under consideration (e.g., profitability, market relevance, manufacturability) [4] and do not necessarily account for the novelty or creativity of an idea. Consequently, creative ideas can be oversight during the selection process [5]. In order to alleviate this problem several metrics that aim to capture the creativity of ideas have been developed.

Extensive market research and development techniques and soft wares are used in order to design apparels that are trendy and fashionably updated. Furthermore, experienced and professional designers are catering the needs and desires of the target audience. In the future the organization wishes to expand their markets in the UK and increase the number of retail outlets. The organization also aims to expand the product line by increasing apparels and

As of the 20th and the current 21st century, the fashion industry remains prominent, rising to global domination. Developing first in the late 19th and early 20th century, the fashion industry was on the rise with newer technologies that stimulated new manufacturing practices and further improved the growth of a soon to be multibillion-dollar global enterprise (Major).Throughout the general public and media, questions arise in regards to the topic of how clothing quantity and quality is affected and influenced. The quantity and quality of clothing is affected and influenced by the parts of fashion industry as shown by the many manufacturing processes of both the ready-to-wear and haute couture industries, the many types of commercial

The result was a renewed innovation strategy and a three-pronged strategic attack that called for the company Scott Edgett is CEO and co-founder of the Product Development Institute and Stage-Gate, Inc., and is also a Faculty Scholar with ISBM at Penn State University’s Smeal College of Business Administration. A specialist in new product development and portfolio management, he received his Ph.D. in marketing from Bradford University. He has consulted and written extensively in the field, with over 60 published articles and six books. His latest book (co-authored with Robert Cooper) is Product Innovation and Technology Strategy (Toronto: PDI, 2009). edgett@prod-dev.com; www.prod-dev.com

Furthermore in order to launch new clothing lines such as children’s clothing, the company must research whether or not this new idea would be successful for the company. By doing so, the management must get a better understanding of what their customers would be interested in in regards to children’s clothes. Market research is “the process of collecting, analyzing, and interpreting data, about customers, competitors and the business environment in order to approve marketing effectiveness.” (Solomon, Marshall, and Stuart 98) Effective marketing research indicates where your customers are from and who they are. Also, marketing

The concept of new product development begins with perception of a market gap. Once the opportunity has been identified, senior management creates an environment where by idea generation and screening is encouraged. In fact, Kachouie & Sedighadeli (2013) state that managers must not only be committed to innovation, they should also show their support by creating cross-functional teams in charge of innovation. Also senior management must be involved in

Its target market is mainly fashionable youth so I will conduct research for sourcing the product, raw material, human resource and other resource etc. I will try to create value for costumer

When developing a new product or service it is important to consider the opportunities in the market. In delivering new or innovative products into the market, firms must employ a series of activities that are outlined in the New Product Development process (Koen et al, 2007). Peter Koen et al. provides a five-step front-end activity called front-end innovation: ‘opportunity identification, opportunity analysis, idea genesis, idea selection, and

With a growth rate of around 4.5 percent, it accounts for almost 20 percent of the overall apparels market. 88 percent of kids wear is readymade and thus brands have only been able to corner 12 percent. This leaves tremendous potential for international players to enter the market. The higher levels of incomes and kids being more informed due to media are some of the reasons for the growth of kids wear in the market.