Essay on Qrt Task 1

4624 Words Jul 17th, 2013 19 Pages
QRT Task 1
Introduction
G & G Business Consultancy provides solutions to clients seeking business advice or guidance. In this particular proposal, it will look into the necessary steps to have a successful online gift store. *

* Three problems in present set-up: a) Accumulating unsold items b) Limited capital c) Only on occasional events to sell items

* Strengths of the online store, making it viable: a) Cheaper, flexible mark-ups b) Most items are not available anywhere c) No problem with inventory due to drop shipping d) New and small store e) Won’t compete in saturated markets f) Having a solid and repeatable process on what to sell

* Three problems in present set-up:
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The competitors are graded from 1-10, with 10 having the highest score. | Amazon | eBay | Wal-Mart | Wegmans | Affordability | 7 | 7 | 8 | 7 | Online Exposure | 10 | 10 | 6 | 4 | Product Quality | 7 | 7 | 4 | 6 | Ease of Online Shopping | 10 | 5 | 5 | 5 | Variety Of Gift Products | 10 | 10 | 3 | 3 | Customer Service | 9 | 8 | 6 | 7 | Sell Same Products With Oh My Gifts? | 2 | 2 | 1 | 1 |

Amazon and eBay are online giant stores. Since they have enormous range of products, affordability and product quality vary so the scores are somewhat in the middle. Some products are very affordable while some products are unreasonably inflated. Ease of shopping with Amazon is ranked higher than eBay, only because the latter has the auction-type of selling which is uncomfortable to some customers. No doubt, though, that both online stores have excellent customer service and have various products to sell. However, most of the products of this online store cannot be found in either of them, making it the strength of this store as compared to them.

* Strategies to address problems: a) Build a website and focus on the online store b) Go with Drop Shipping

* Strategies to address problems: c) Build a website and focus on the online store d) Go with Drop Shipping

Wal-Mart

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