Qrt2 Task 1

4415 WordsMar 17, 201318 Pages
Running Head: QRT2 – Task 1 QRT2 - eBusiness – Task 1 Western Governor’s University 1 QRT2 – Task 1 2 A1. Viability of product or service Classy’s Couture and Salon was founded in 2008 by Macy Smith, in downtown Puyallup, WA to provide high end hair and skin services. Macy’s goal for her business is “bringing beauty to the south sound area”. The business has survived its first four years. During that time a Macy’s initial partnership was dissolved suddenly and unexpectedly, creating chaos in the salon. The recession impacted sales greatly forcing her to reduce hours and staff to stay in business. While Macy had years of salon experience she was inexperience in the owner/manager roles and had to learn these skills…show more content…
Services, stylists, prices available etc… Figure A1.1 – Competitive Criteria 1 2 2 3 2 1 3 2 3 2 2 3 3 3 2 2 3 2 1 2 3 2 1 2 3 12 3 9 1 6 1 7 1.71 1.29 0.86 1.00 4 3 1 2 QRT2 – Task 1 7 Name Social Media SEO SEO Google (Beauty Salon) Google (Hair Salon) Organic search engine Organic search engine results page 1, position results page 1, position 2 10 Yelp Facebook Mostly positive 612 likes reviews 4 reviews only, only 2 from 2012 Website Design LinkedIn No * Black representation background, white lettering * Low quality pictures * Too many clicks to get to wanted service Website Content Mobile Optimized Rank * Full list of No services and prices * Low quality pictures of staff and salon * Offensive advertising (global consideration) 4 * Full list of services and prices 3 Classy's Organic search engine Organic search engine All positive results page 1, position 5 results page 1, position 3 reviews, 3 reviews only, only 1 from 2012 No Representatio * Pale gray representation n, no background, recommendati orange section ons with white lettering *

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